# Mesmer Eyes

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mesmer-eyes

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.mesmerhq.com
- Total disclosed funding: $19M
- Latest round: Series A (Jul 10, 2019)
- Investors on record: 2

## About

Mesmer Eyes, Inc. develops innovative eye-tracking technology aimed at enhancing user engagement in various applications, including healthcare and interactive media.Founded in 2017, Mesmer Eyes, Inc. is headquartered in Palo Alto, US. The company specializes in eye-tracking solutions. The founder, Ahmed Datoo, has a background in technology innovation. Mesmer Eyes, Inc. raised USD 15 mn in Series A funding on July 10, 2019, led by Intel Capital, with participation from True Ventures. This funding round represents the total amount raised by the company to date.Mesmer Eyes, Inc. offers advanced eye-tracking technology that allows for precise monitoring of eye movements. Its technology is used in various sectors such as healthcare for patient monitoring and interactive gaming to enhance user experience. This platform aims to improve engagement by providing real-time feedback based on eye movement, thus allowing for applications in both therapeutic and entertainment contexts.Mesmer Eyes, Inc. generates revenue through the sale of its eye-tracking technology and related services. The company's business model is structured around licensing its technology to various sectors, enabling clients to integrate eye-tracking features into their products and services. Revenue streams include direct sales, software licensing, and service contracts.Mesmer Eyes, Inc. plans to expand its product offerings with new features targeted for launch in 2024, enhancing the capabilities of its eye-tracking technology. Additionally, the company intends to enter new markets, particularly in Europe and Asia, by the end of 2025. The recent funding of USD 15 mn will be utilized to support product development and market expansion initiatives, allowing the company to enhance its technological capabilities and broaden its global reach.

## Funding rounds

- Series A, Jul 10, 2019, $15M — Intel Capital, True Ventures
- Seed, Jun 1, 2017, $4M — True Ventures

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Seed, Series A
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series A