# Mertado

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mertado

- Industry: Internet
- Headquarters: Redwood City, US
- Website: www.mertado.com
- Total disclosed funding: $3.4M
- Latest round: Series A (May 2, 2011)
- Investors on record: 3

## About

Mertado is a platform that leverages consumer interest generated by "Shark Tank" to analyze and report on various products and services, connecting entrepreneurs with potential investors.Mertado operates as a resource for tracking companies that have appeared on the television show "Shark Tank." The company was acquired by Groupon Inc. in January 2012, and has an office located in Redwood City, US. The financial specifics of this acquisition were not disclosed. The founder's information is not available, but the company has achieved a CURRENT COMPANY VALUATION of USD 8.80 mn, having raised a total of USD 3.37 mn through its latest funding round, the SERIES A, led by Rustic Canyon Partners with participation from Blumberg Capital and Redpoint Ventures.Mertado primarily focuses on analyzing and reporting on various products and services originating from "Shark Tank." The platform serves as a resource for tracking these companies' progress, highlighting their offerings, market strategies, and customer feedback. Their audience includes entrepreneurs, investors, and consumers interested in innovative products inspired by the show, catering to markets in North America, Europe, and Asia.Mertado generates revenue through affiliate marketing via the Amazon Services LLC Associates Program, earning commissions from consumer purchases driven by its content. This model capitalizes on traffic generated by product analysis and updates, facilitating direct-to-consumer sales through online platforms.Mertado's future growth strategy includes expanding its analysis and reporting capabilities, potentially introducing new products designed to enhance user engagement. The company aims to reach new markets in Europe and Asia by the end of 2023. The recent funding from the SERIES A round will support these initiatives, allowing Mertado to invest in technology and marketing efforts to further boost its visibility and reach.

## Funding rounds

- Series A, May 2, 2011, $3.4M — Redpoint Ventures, Rustic Canyon Partners, Blumberg Capital

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A
- Rustic Canyon Partners (https://capitalatlas.ai/funds/rustic-canyon-partners) — Series A
- Blumberg Capital (https://capitalatlas.ai/funds/blumberg-capital) — Series A