# Merry Go Round Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/merry-go-round-company

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.merry-go-round.co.kr
- Total disclosed funding: $1.4M
- Latest round: Seed (Nov 21, 2025)
- Investors on record: 1

## About

Based in Seoul, South Korea, founded in 2023, Merry Go Round Company Inc. engages in designing and retailing distinctive and playful keychains and accessories that appeal to younger generations. In April 2023, Merry Go Round Company, Ltd. raised seed funding led by investor Atinum Ventures. The firm, as of January 2025, is led by its Representative Directors, Woo-sik Lim and Ji-wook Kim.

Merry Go Round specializes in unique and playful keychains and accessories, blending functionality with aesthetic appeal. Their core product offerings include character-themed keychains, phone straps, and fashion items, often featuring animal designs and seasonal motifs. These products are designed to personalize everyday items like bags and keys, while also allowing users to express their individuality. Targeting younger demographics, including children and young adults, Merry Go Round's trendy and cute accessories cater to those who seek fun, stylish additions to their personal belongings. The company markets its products in multiple international markets, including South Korea, Japan, and the US.

The firm generates revenue primarily through direct-to-consumer sales conducted via their online storefront. Examples of the products available on its e-commerce website include Gwangdeok Keyring at KRW 18,000, Pearl and Beads Shoe Charm at KRW 27,200, Table Mat & Cutlery at KRW 25,500, Smartphone Hang-on-tak at KRW 3,000, etc.

## Funding rounds

- Seed, Nov 21, 2025, $1.4M — Atinum Ventures
- Seed, Apr 1, 2023 — Atinum Ventures

## Investors

- Atinum Ventures (https://capitalatlas.ai/funds/atinum-ventures) — Seed