# Merlin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/merlin

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.meetmerlin.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Dec 1, 2015)
- Investors on record: 1

## About

Merlin operates as a domain name marketplace, facilitating the sale and leasing of premium domain names to enhance online visibility for businesses and individuals.Founded in 2015 in Palo Alto, US, Merlin specializes in the domain name market, offering services that include the sale and leasing of the domain name MeetMerlin.com. The company raised USD 0.12 million in Seed financing from NFX on December 1, 2015, which constitutes the total amount raised to date. The founder's history and previous ventures are not disclosed.MeetMerlin.com specializes in the sale and leasing of premium domain names, specifically the domain name MeetMerlin.com, which is currently offered at a price point of USD 3,600 or through a lease-to-own option at USD 450 per month. The company aims to provide a seamless and secure transaction process for individuals and businesses seeking to acquire impactful online identities. Their services include free transaction support and secure payment options, ensuring customer confidence and satisfaction throughout the purchasing process. The primary customer base includes entrepreneurs, startups, and firms across various sectors looking to establish a strong online presence. The company operates in multiple geographical markets, catering to clients both domestically and internationally who seek to enhance their digital branding and visibility.MeetMerlin.com generates revenue through the direct sale and leasing of domain names, with a clear transaction structure that includes one-time payments and monthly leasing plans. Customers engage in transactions either by purchasing the domain outright for USD 3,600 or by opting for the lease-to-own arrangement, which allows for gradual payments over time. The company emphasizes a hassle-free experience, assisting clients with secure payment methods and transaction support, ultimately facilitating smooth domain transfers. This revenue model attracts a diverse clientele, including small businesses and larger enterprises, all of whom benefit from the company's commitment to providing a straightforward and reliable domain acquisition process. The pricing strategy is designed to accommodate different financial capacities, making it accessible for a wide range of customers.Merlin plans to utilize its recent Seed funding of USD 0.12 million to enhance its service offerings and expand its market reach. The company is focused on developing new products, including additional premium domain names for sale and lease, with targeted launches expected in 2024. Additionally, Merlin aims to explore opportunities in new geographical markets, including Europe and Asia, by the end of 2024, leveraging the funds to establish operations and marketing initiatives in these regions.

## Funding rounds

- Seed, Dec 1, 2015, $0.1M — NFX

## Investors

- NFX (https://capitalatlas.ai/funds/nfx) — Seed