# Merhaki Foods & Nutrition Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/merhaki-foods-nutrition-private

- Industry: Consumer Products
- Headquarters: Bangalore, India
- Website: www.andme.in
- Total disclosed funding: $2.3M
- Latest round: Seed (Apr 9, 2021)
- Investors on record: 5

## About

Merhaki Foods & Nutrition Private Limited, operating under the brand andMe, focuses on offering health and wellness supplements specifically designed to address women's health issues, including hormonal balance and reproductive health.Founded in 2017, Merhaki Foods & Nutrition Private Limited is headquartered in Bangalore, India. The company specializes in health supplements aimed at improving women’s wellness. In October 2021, Merhaki Foods was acquired by GlobalBees Brands Pvt. Ltd., with financial terms undisclosed, marking a strategic shift in its business operations under new ownership. The company has successfully completed 5 deals to date, raising a total of INR 18.690 mn in its SEED funding round, which was led by Z47. The current valuation of the company stands at INR 706.207 mn, and the CEO is Hemant Raulo.andMe, as part of Merhaki Foods, specializes in health and wellness products tailored for women. Their product line includes daily supplements that target hormonal balance, vaginal health, and conditions such as PCOS and UTI. These offerings are aimed at women navigating reproductive health challenges, menstrual discomfort, and nutritional needs during lactation. Primarily serving the Indian market, the company intends to expand its reach by promoting its commitment to women’s health and well-being.In the fiscal year 2023, Merhaki Foods generated a revenue of INR 28,030,997. The company reported an EBITDA loss of INR 2,176,616.8. Revenue is generated through direct-to-consumer models, allowing customers to purchase health supplements online. Their pricing strategy encompasses individual products and potential bundles, facilitating easy accessibility and enhancing customer retention in the wellness sector.Merhaki Foods & Nutrition Private Limited is strategically focused on launching new products aimed at addressing women's health needs. The specifics of upcoming product launches have not been disclosed. Following its acquisition in October 2021, the company is looking to expand into new markets beyond India to reach broader geographical regions, although specific markets and timelines have not been mentioned. The recent SEED funding round of INR 18.690 mn will be utilized to support these growth initiatives and enhance product development.

## Funding rounds

- Seed, Apr 9, 2021, $0.3M — Z47
- Seed, Jan 18, 2020, $0.8M — Z47, Vistra ITCL, Beeline Impex Private Limited, Beacon Trusteeship Limited
- Seed, Mar 4, 2019, $1M — RSM, Z47
- Seed, Jul 10, 2018, $0.2M — RSM, Z47

## Investors

- RSM — Seed
- Z47 (https://capitalatlas.ai/funds/z47) — Seed
- Vistra ITCL — Seed
- Beeline Impex Private Limited — Seed
- Beacon Trusteeship Limited — Seed