# Mercular Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mercular-company

- Industry: Consumer Products
- Headquarters: Bangkok, Thailand
- Website: www.mercular.com
- Total disclosed funding: $8.2M
- Latest round: Series A (Oct 11, 2024)
- Investors on record: 4

## About

Mercular Company Limited is a Bangkok-based consumer electronics firm specializing in innovative gadgets and audio devices. The company focuses on enhancing user experiences through advanced technology and a diverse product range.Founded in 2016 in Bangkok, Thailand, Mercular operates in the consumer electronics sector, offering a variety of tech products. The company has raised a total of USD 5.23 mn in funding, with its most recent Series A round completed on October 11, 2024, led by Kairous Capital and supported by 500 Global, CyberAgent Capital, NVest Venture. The founders are Poom Peudpaichit and Woragun Wattanasakchai, who also serves as the current CEO.Mercular specializes in consumer electronics, offering diverse products like true wireless earbuds, gaming headphones, professional speakers, gaming monitors, ergonomic desks, and mobile device accessories. Targeting tech-savvy consumers in Thailand, the company aims to expand its presence across Southeast Asia, catering to individuals and corporate clients seeking quality electronics.In the most recent year, 2022, Mercular reported a revenue of USD 8.74 mn and an EBITDA of USD -2.27 mn. The company utilizes a direct-to-consumer sales model via its e-commerce platform, where customers can purchase a variety of tech products at different price points, focusing on high-quality offerings.With the recent Series A funding of USD 5.23 mn raised in October 2024, Mercular aims to enhance its product line and expand into new markets across Southeast Asia. The funding will support the development of new audio devices and computing equipment, with plans for specific product launches in the upcoming year. The company will leverage its resources to strengthen its market position in Thailand and seek broader regional growth.

## Funding rounds

- Series A, Oct 11, 2024, $5.2M — 500 Global, CyberAgent Capital, Kairous Capital, NVest Venture
- Series A, Apr 16, 2021, $3M — 500 Global, CyberAgent Capital, Kairous Capital, NVest Venture

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- CyberAgent Capital (https://capitalatlas.ai/funds/cyberagent-capital) — Series A
- Kairous Capital (https://capitalatlas.ai/funds/kairous-capital) — Series A
- NVest Venture (https://capitalatlas.ai/funds/nvest-venture) — Series A