# Merchbar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/merchbar

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.merchbar.com
- Total disclosed funding: $1M
- Latest round: Seed (Dec 14, 2014)
- Investors on record: 4

## About

Merchbar, Inc. is a leading e-commerce platform that specializes in selling official merchandise for top musicians, offering a wide array of products that enrich the fan experience and support artists directly.Founded by Edward Aten and John Hecker, Merchbar, Inc. operates as an online retailer of music merchandise based in San Francisco, US. The company has secured a total of USD 3.00 mn in funding, with the most recent round completed on November 19, 2018. Edward Aten serves as the CEO of the company.Merchbar, Inc. operates as a premier retailer of official merchandise for top musicians, providing a diverse range of products that includes t-shirts, vinyl records, posters, and various music-related merchandise. The company's core offerings cater to music fans by delivering authentic merchandise that enhances the fan experience and supports the artists directly. Merchbar's platform serves as a direct-to-consumer model, allowing fans to purchase items conveniently while ensuring that the artists receive a fair share of the sales. The merchandise is extensively available in markets across North America, Europe, and select regions in Asia, targeting a broad demographic of music enthusiasts. Additionally, the ease of navigation and user-friendly interface on their e-commerce platform supports an engaging shopping experience, further solidifying their presence in the online retail sector.Merchbar generates revenue through direct sales of its merchandise, facilitating transactions primarily on a B2C basis. Customers can browse and purchase products via the company's website, which features a variety of payment options including all major credit cards. The pricing structure is designed to offer competitive rates, particularly for their flagship items such as exclusive vinyl releases and limited-edition apparel. With a commitment to customer satisfaction, Merchbar implements a price match guarantee, ensuring that customers receive the best possible prices for their purchases. The company's revenue model is anchored in its ability to attract both loyal music fans and new customers seeking official merchandise, thereby fostering a sustainable income stream through repeat purchases and brand partnerships.In November 2018, Merchbar, Inc. raised USD 3.00 mn in venture funding from unspecified investors. The company plans to utilize this funding to design and launch new products, with a focus on expanding its merchandise offerings. Additionally, Merchbar is targeting expansion into new markets in Asia and Europe by the end of 2023 to reach a broader customer base. This strategic move aims to enhance their market presence and increase revenue through new customer acquisitions.

## Funding rounds

- Seed, Dec 14, 2014, $1M — Universal Music Group, Inc., 500 Global, Structure Capital, Maiden Lane

## Investors

- Universal Music Group, Inc. — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Structure Capital (https://capitalatlas.ai/funds/structure-capital) — Seed
- Maiden Lane (https://capitalatlas.ai/funds/maiden-lane) — Seed