# MerchantAtlas

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/merchantatlas

- Industry: Software
- Headquarters: San Mateo, US
- Website: www.merchantatlas.com
- Total disclosed funding: $6.3M
- Latest round: Series A (Mar 13, 2014)
- Investors on record: 8

## About

MerchantAtlas, Inc. specializes in the sale of premium domain names, catering to businesses seeking a robust online presence through memorable and thematic .com domains, primarily focusing on e-commerce and consulting sectors.MerchantAtlas, Inc. was founded in 2010 and is headquartered in San Mateo, US. The company focuses on providing premium domain names and has undergone a strategic acquisition; in May 2016, Adloop Media, Inc. acquired MerchantAtlas, Inc.'s technology, with financial terms undisclosed. The firm has successfully completed 6 deals and raised a total of USD 2.98 mn through its Series A funding round, which was led by Walden Venture Capital and was the latest funding round as of May 4, 2016.MerchantAtlas.com offers premium domain names for sale, specifically super premium .com domains like MerchantAtlas.com. These domains target various sectors, including e-commerce, financial institutions, and consulting firms. Their offerings are designed to help businesses enhance brand visibility and establish a credible online identity, with services that extend globally to markets such as North America, Europe, and Asia.Revenue for MerchantAtlas.com is generated through direct sales of premium domain names to businesses. Clients pay a one-time purchase fee for domain ownership, followed by annual renewal fees to their selected domain registrar. The pricing for each domain reflects market demand and business relevance at the point of sale, with transactions facilitated through credit cards, PayPal, and wire transfers to ensure secure payment processing.MerchantAtlas, Inc. is focused on leveraging its recent funding to enhance its product offerings and expand into new markets. The funding will support the development of new premium domain names, targeting sectors currently underserved in North America, Europe, and Asia by the end of 2023. Following the acquisition of its technology by Adloop Media, Inc., the company is expected to optimize its services to better meet evolving market demands.

## Funding rounds

- Series A, Mar 13, 2014, $3M — Walden VC
- Series A, Nov 13, 2013, $1.3M — The Entrepreneurs' Fund
- Angel, Sep 28, 2012, $1M — LaunchCapital, Real Ventures, The Entrepreneurs' Fund
- Angel, Jan 14, 2011, $1M — Blumberg Capital, Transmedia Capital, LaunchCapital, Quest Venture Partners, Anduin Capital

## Investors

- Blumberg Capital (https://capitalatlas.ai/funds/blumberg-capital) — Angel
- Transmedia Capital (https://capitalatlas.ai/funds/transmedia-capital) — Angel
- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Angel
- Quest Venture Partners (https://capitalatlas.ai/funds/quest-venture-partners) — Angel
- Anduin Capital — Angel
- Real Ventures — Angel
- The Entrepreneurs' Fund (https://capitalatlas.ai/funds/the-entrepreneurs-fund) — Angel, Series A
- Walden VC (https://capitalatlas.ai/funds/walden-vc) — Series A