# Mercent

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mercent

- Industry: Marketing/Advertising
- Headquarters: Seattle, US
- Website: www.mercent.com
- Total disclosed funding: $11M
- Latest round: Series B (Jan 16, 2008)
- Investors on record: 3

## About

Mercent is a technology company that specializes in e-commerce solutions, offering a robust platform that enhances product visibility and sales performance across multiple online marketplaces.Founded in 2005 in Seattle, US, Mercent provides an integrated platform for e-commerce operations. The company was recently acquired by CommerceHub in December 2014, aligning with its strategic growth objectives. Mercent operates independently within the CommerceHub portfolio, focusing on its core offerings.Mercent's primary offerings revolve around a comprehensive Commerce Operations Platform designed to streamline product listings and enhance revenue channels across various e-commerce marketplaces. The platform facilitates centralized inventory and order management, allowing brands and retailers to efficiently protect their product listings, maximize profit margins, and maintain buyer trust. Key features include the ability to manage over 420 marketplaces, real-time insights into product performance, and tools for optimizing retail media advertising. Mercent's customer base encompasses a diverse range of brands and retailers looking to enhance their online presence and sales capabilities, predominantly in North America, Europe, and Asia-Pacific. By unifying the supply chain management process and delivering actionable insights, Mercent addresses pain points related to dropshipping, order fulfillment, and multi-channel compliance.Mercent's revenue model is primarily based on subscription services tailored to brands and retailers utilizing their platform for e-commerce operations. Clients engage with Mercent through various transaction structures, including partnerships with retailers and wholesalers as well as direct-to-consumer sales. The platform offers structured pricing plans that align with the scale and complexity of a client's operations, with flagship services like centralized inventory management and dropshipping support forming the core of their offerings. Revenue is generated as clients utilize the platform for increasing sales efficiency and market reach, ensuring compliance across multiple sales channels. The business model leverages a blend of technology and advisory services, providing clients with the tools necessary to enhance their overall profitability and operational effectiveness.In December 2014, Mercent was acquired by CommerceHub, which has enabled the company to focus on expanding its product offerings. The integration with CommerceHub's technology is expected to drive the development of new features and products aimed at enhancing user experience and operational efficiency. The acquisition facilitates Mercent's entry into new geographic markets, particularly in Europe and Asia-Pacific by 2025, targeting brands and retailers looking to optimize their e-commerce strategies. Recent funding is anticipated to support these initiatives, ensuring that Mercent continues to innovate and expand its platform capabilities.

## Funding rounds

- Series B, Jan 16, 2008, $6.5M — Hillman Company, Madrona Venture Group, TVC Capital
- Series A, Nov 22, 2006, $4M — Madrona Venture Group

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B
- Hillman Company — Series B
- TVC Capital (https://capitalatlas.ai/funds/tvc-capital) — Series B