# Mercaux

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mercaux

- Industry: Software
- Headquarters: London, UK
- Website: www.mercaux.com
- Total disclosed funding: $5.3M
- Latest round: Seed (Jan 1, 2020)
- Investors on record: 5

## About

Mercaux, Inc. is a technology company specializing in digital transformation solutions for retailers, enhancing customer experiences through innovative AI-driven tools that improve in-store and remote sales.Founded in 2013, Mercaux, Inc. operates from its headquarters in London, UK, focusing on providing advanced solutions for the retail sector. The company has executed five deals, with its most recent funding round being Venture Debt, raising EUR 1.5 mn on May 24, 2021, led by Flashpoint. Founders Alex Petrov and Olga Kotsur have significantly contributed to the company's growth, with Olga Kotsur serving as the CEO.Mercaux offers a comprehensive suite of digital transformation solutions aimed at enhancing customer experiences both in-store and remotely. Their core product offerings include an AI-powered Copilot for store associates, which supports sales and operational efficiencies and contributes to staff retention. The platform integrates seamlessly with existing backend systems, data, AI providers, e-commerce, and point-of-sale (POS) systems, ensuring a smooth transition for retailers seeking to modernize their operations. Key functionalities such as AI-assisted selling, clienteling, and digital fitting rooms are designed to create hyper-personalized shopping experiences. Mercaux primarily serves retail clients across various geographical markets, including Europe and North America, focusing on delivering innovative solutions that leverage unique in-store data to enhance customer engagement and operational effectiveness.Mercaux generates revenue through a combination of subscription-based models and partnerships with retailers, facilitating transactions that enhance their clients' in-store and remote selling capabilities. Clients typically pay for access to Mercaux’s suite of products, which may include features like remote selling, mobile self-checkouts, and advanced analytics tools. The payment structure is aligned with the specific services and solutions utilized by the client, which allows for a tailored experience based on their operational needs. By implementing pre-built connectors or utilizing Mercaux's proprietary integrations hub, retailers can go live within a short timeframe, further driving revenue through streamlined operations and improved customer satisfaction. The company’s flagship offerings, such as AI-assisted selling and clienteling tools, are specifically designed to support retailers in maximizing their sales potential and enhancing the overall shopping experience.In May 2021, Mercaux, Inc. raised EUR 1.5 mn in venture debt financing led by Flashpoint. The company plans to utilize this funding to enhance its product offerings and accelerate market expansion. Upcoming products are currently in the design phase, aimed at further enriching the customer experience. Mercaux is looking to penetrate new geographic markets, specifically targeting expansion into Asia and the Middle East by 2023, aligning with its strategy to establish a stronger global presence.

## Funding rounds

- Seed, Jan 1, 2020 — Begin Capital Partners
- Series A, Nov 14, 2018, $4.5M — Nauta Capital
- Seed, Sep 1, 2015, $0.8M — SUN Group, Maxfield Capital
- Seed, Oct 1, 2013 — Plug and Play

## Investors

- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- SUN Group — Seed
- Maxfield Capital (https://capitalatlas.ai/funds/maxfield-capital) — Seed
- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Series A
- Begin Capital Partners (https://capitalatlas.ai/funds/begin-capital-partners) — Seed