# Mercately

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mercately

- Industry: Software
- Headquarters: Quito, Ecuador
- Website: www.mercately.com/
- Total disclosed funding: $2.6M
- Latest round: Seed (Aug 27, 2024)
- Investors on record: 5

## About

Founded in 2021 and based in Quito, Ecuador, Mercately LLC has developed an e-commerce management platform for small and medium-sized companies. Henry Remache (CEO), Johnmer Bencomo (CTO), and Paúl Velásquez (CMO) are the co-founders of the company. In August 2024, Mercately LLC raised USD 2.6 million in seed funding co-led by Inventus Capital Partners, SVQuad, Techstars, Salkantay Ventures, and BuenTrip Ventures.

The company provides a platform designed to transform WhatsApp into a sales tool, particularly for businesses in Latin America. Mercately enables businesses to enhance customer interactions, streamline sales processes, and boost revenue with its interface and features. The firm’s platform integrates WhatsApp with other communication channels like Instagram and Messenger, unifying customer chats and sales efforts in one place. The company offers tools such as interactive WhatsApp campaigns for prospecting, chatbots for automated responses, and the ability to generate payment links directly through purchase orders sent via WhatsApp. In addition, Mercately provides a CRM system that tracks client interactions, schedules messages, and personalizes communication, helping businesses maintain strong customer relationships.

The startup generates revenue through its pricing plans, which include the essential plan for USD 89 per user per month, the pro plan for USD 119 per user per month, and the premium plan for USD 299 per user per month.

The organization plans to use the August 2024 funding to hire more AI engineers to strengthen their AI chatbots and expand Mercately's presence in Brazil and the U.S.

## Funding rounds

- Seed, Aug 27, 2024, $2.6M — Inventus Capital Partners, Techstars, Salkantay Ventures, BuenTrip Ventures, SVQUAD

## Investors

- Inventus Capital Partners (https://capitalatlas.ai/funds/inventus-capital-partners) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Salkantay Ventures (https://capitalatlas.ai/funds/salkantay-ventures) — Seed
- BuenTrip Ventures (https://capitalatlas.ai/funds/buentrip-ventures) — Seed
- SVQUAD (https://capitalatlas.ai/funds/svquad) — Seed