# Merama

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/merama

- Industry: Financial Services
- Headquarters: Mexico City, Mexico
- Website: www.merama.io
- Total disclosed funding: $390M
- Latest round: Series C (Apr 2, 2025)
- Investors on record: 10

## About

Based in Mexico City, Mexico, and founded in 2020 by CEO and co-founders Sujay Tyle, Felipe Delgado, Renato Andrade, Guilherme Nosralla, and Olivier Scialom, Merca Amaz Inc, S.A. De C.V., also known as Merama, invests in private-label brands and participates in business operations. In April 2025, Merama raised USD 45 million in venture funding from returning investors Advent International, SoftBank Group, Valor Capital Group, Monashees Capital, and Balderton Capital, with participation from an individual investor. The round was part of a larger USD 215 million debt and equity funding. Merama invests working capital in e-commerce businesses and acts as a stakeholder to manage and participate in operations. Merama acquires a substantial stake in a company, receives cash-out from shares sold, keeps governance and operates the business, helps companies achieve growth, and offers options as the exit after years of investment. Merama generates revenue by charging a fee based on invested companies’ dividends.

## Funding rounds

- Series C, Apr 2, 2025, $45M — Advent International, Balderton Capital, Monashees, SoftBank Group, Valor Capital Group
- Series B, Dec 9, 2021, $60M — Advent International, SoftBank Group, BroadLight Capital
- Series B, Sep 28, 2021, $225M — Advent International, Balderton Capital, Monashees, SoftBank Group, Valor Capital Group, Maya Capital, Globo Ventures
- Series A, Apr 28, 2021, $60M — Balderton Capital, Monashees, TriplePoint Capital, Valor Capital Group
- Seed, date not disclosed — Partech Partners

## Investors

- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Seed
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A, Series B, Series C
- Monashees (https://capitalatlas.ai/funds/monashees) — Series A, Series B, Series C
- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Series A
- Valor Capital Group (https://capitalatlas.ai/funds/valor-capital-group) — Series A, Series B, Series C
- Advent International (https://capitalatlas.ai/funds/advent-international) — Series B, Series C
- SoftBank Group — Series B, Series C
- Maya Capital — Series B
- Globo Ventures (https://capitalatlas.ai/funds/globo-ventures) — Series B
- BroadLight Capital (https://capitalatlas.ai/funds/broadlight-capital) — Series B