# Mention Me

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mention-me

- Industry: Software
- Headquarters: London, UK
- Website: www.mention-me.com
- Total disclosed funding: $32M
- Latest round: Series B (Jan 20, 2022)
- Investors on record: 2

## About

Mention Me Ltd. is an AI-driven customer acquisition platform specializing in referral marketing, empowering brands to utilize their existing customer base for sustained growth by fostering loyalty and engagement.Founded in 2013 in London, UK, Mention Me Ltd. operates as an innovative platform for referral marketing. The company has adapted its business strategy to better serve its clients without notable pivots. Co-founders Andy Cockburn and Tim Boughton have guided the company, with Cockburn currently serving as CEO. Mention Me has successfully raised a total of USD 25 mn through 2 funding rounds, with the most recent being a Series B round in January 2022, led by Octopus Investments and involving Eight Roads Ventures as a returning investor. The capital raised supports its ongoing objectives and market initiatives.Mention Me operates as an AI-first customer acquisition platform that specializes in referral marketing, helping brands leverage their existing customer base to drive sustainable growth. The core offering includes a comprehensive referral platform that connects brands with micro-influencers and brand ambassadors who are already customers. This service maximizes customer lifetime value by nurturing loyal advocates through targeted referral segments and insights. Mention Me has catered to various sectors, including fashion, finance, health and beauty, food and beverage, and travel, serving clients globally with a focus on enhancing customer engagement and loyalty.In 2023, Mention Me reported a revenue of USD 14.38 mn, accompanied by an EBITDA of USD -6.59 mn. Revenue is generated primarily through subscription agreements and partnerships, where clients leverage the referral marketing platform to acquire high-quality customers. The service has facilitated the generation of over 6 million referrals, leading to approximately USD 2 bn in revenue for its clients, with a pricing structure that aligns with the complexity of referral programs deployed.Following its Series B funding of USD 25 mn in January 2022, Mention Me aims to expand its operations into the US market and enhance its partner network. The funding will also support the development of its product offerings and contribute to team growth. These initiatives are part of the company’s strategy to broaden its market reach and improve service delivery, aligning with its future growth objectives.

## Funding rounds

- Series B, Jan 20, 2022, $25M — Eight Roads Ventures, Octopus Investments
- Series A, Jun 29, 2018, $6.9M — Eight Roads Ventures

## Investors

- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series A, Series B
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series B