# Mentemo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mentemo

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: https://weareceremony.com
- Total disclosed funding: $0.4M
- Latest round: Series A (Mar 28, 2018)
- Investors on record: 2

## About

Mentemo Inc., based in Japan, develops and operates a platform connecting automotive users with high-quality service providers, focusing on enhancing maintenance reliability and service accessibility for vehicle owners.Mentemo Inc. specializes in connecting automotive users with reliable service providers through its platform. Founded in 2017 in Tokyo, Japan, the company has undergone strategic adjustments to adapt to changing automotive trends. The firm was co-founded by Chelsea Nicholson, Dmitry Ostrovcev, and Michelle Cheng, with Dmitry Ostrovcev currently serving as CEO. The company successfully raised JPY 40.000 mn in a Series A funding round in August 2021, with total capital raised amounting to JPY 40.000 mn and a current valuation of JPY 442.639 mn.Mentemo Inc. specializes in providing a comprehensive service that connects automotive users with high-quality automotive service providers. Their core offering includes a platform that allows users to search for and book appointments at carefully vetted automotive service centers, ensuring high technical expertise and quality. This service addresses the growing concerns among vehicle owners regarding maintenance and reliability, particularly as trends show a decline in car ownership among younger generations and a shift towards electric vehicles. Mentemo seeks to create a future where all types of vehicles can coexist on Japanese roads for decades, appealing to a diverse client base that includes individual car owners and businesses operating in the automotive sector. Their services are primarily targeted at the Japanese market, leveraging the increasing demand for reliable automotive care amidst a rapidly changing automotive landscape.Mentemo's revenue model is centered around facilitating transactions between automotive service providers and end-users through their platform. The company operates on a transaction-based structure where service providers pay to be listed on the platform, which allows them to gain visibility among potential customers. Additionally, Mentemo may engage in partnerships with automotive businesses to enhance their service offerings and expand their reach. The pricing structure for service providers typically involves fees associated with booking appointments through the platform, contributing to the firm's revenue. This model positions Mentemo to capitalize on the ongoing shift in the automotive industry while providing valuable services to both consumers and service providers.In August 2021, Mentemo raised JPY 40.000 mn in a Series A funding round, which will be utilized to expand personnel for further growth and expansion into other prefectures. The company is focused on enhancing its platform with new features designed to improve user experience and service efficiency. Additionally, Mentemo plans to explore opportunities for market expansion beyond its current operations, targeting regions that exhibit increasing demand for automotive services.

## Funding rounds

- Series A, Mar 28, 2018, $0.4M — East Ventures, Skyland Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Series A
- Skyland Ventures (https://capitalatlas.ai/funds/skyland-ventures) — Series A