# Mented Cosmetics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mented-cosmetics

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.mentedcosmetics.com/
- Total disclosed funding: $7.9M
- Latest round: Series A (Sep 2, 2021)
- Investors on record: 2

## About

Based in New York, US, and founded in 2017 by co-founders KJ Miller (CEO) and Amanda E. Johnson, Mented Cosmetics, Inc. operates as a provider of vegan cosmetics, such as nude lipstick and nail polish shades made particularly for black and brown women. In April 2024, West Lane Capital Partners acquired Mented Cosmetics, Inc. from Visible Ventures, BBG Ventures, iSeed Ventures, Outbound Ventures, BAM Ventures, CircleUp, Corazon Capital, Blue Collective, and Pipeline Angels.

The company provides a wide range of cosmetic products for the face, including foundations, primer, setting spray, and concealer. For lips, the firm offers lip liner, lip gloss, lipsticks, and lip balms. Cheek products include blush, bronzer, and highlighter, while eye makeup consists of eyeshadow palettes, mascara, eyelashes, brows, and eye brushes. Additionally, the company offers tools like foundation brushes, loose powder brushes, and blotting paper, as well as nail products. The firm also provides services such as shade-matching consultations, shade finder quizzes, and gift cards.

The company generates revenue from the sale of skin-care and beauty products for the face, eyes, lips, and more through its e-commerce platform as well as offline retail stores.

## Funding rounds

- Series A, Sep 2, 2021, $4.9M — CircleUp, Corazon Capital
- Seed, May 22, 2018, $3M — CircleUp

## Investors

- CircleUp (https://capitalatlas.ai/funds/circleup) — Seed, Series A
- Corazon Capital (https://capitalatlas.ai/funds/corazon-capital) — Series A