# MentAd.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mentad-com

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.mentad.com
- Total disclosed funding: $4.7M
- Latest round: Series A (Jun 18, 2015)
- Investors on record: 5

## About

MentAd.com Ltd. is a financial services company that offers various financing solutions, including real estate and personal loans, aimed at meeting the diverse needs of individual and business clients.MentAd.com Ltd. was founded in 2011 and is headquartered in Tel Aviv-Yafo, Israel. The company specializes in providing financing solutions tailored to specific financial needs. In January 2017, MentAd.com Ltd. was acquired by SocialCode, LLC, with financial terms undisclosed. The company has completed a total of 3 deals to date, with its most recent funding round being a Series A raising USD 3.50 mn from investors including Blumberg Capital, Edison Investment Research, Flint Capital, OurCrowd Management Limited, and Titanium.MentAd.com Ltd. offers a range of financial products and services including real estate loans, student loans, personal loans, and microcredit options. These products are designed to meet specific financial needs, facilitating property acquisition, educational funding, and personal projects. The company serves a diverse clientele across multiple markets, primarily focusing on clients in France and potentially expanding into other European regions.The revenue model of MentAd.com Ltd. is based on providing a variety of credit products and financial services through both B2B and direct-to-consumer channels. Clients can apply for loans through straightforward processes, with terms tailored to individual financial circumstances. The company implements a fee-based structure for services such as loan initiation and management, alongside generating interest revenue from financing products.MentAd.com Ltd. aims to expand its product offerings and geographical reach. The company is currently designing new financial products slated for launch in the upcoming year. Additionally, plans are in place to enter new markets beyond Europe, enhancing its service accessibility. The funding raised during the Series A round will support these growth initiatives, enabling the development of new solutions and market expansion efforts.

## Funding rounds

- Series A, Jun 18, 2015, $3.5M — Blumberg Capital, OurCrowd Management Limited, Flint Capital, Titanium, Edison Investment Research
- Seed, Dec 1, 2014, $1.2M — Blumberg Capital

## Investors

- Blumberg Capital (https://capitalatlas.ai/funds/blumberg-capital) — Seed, Series A
- OurCrowd Management Limited — Series A
- Flint Capital (https://capitalatlas.ai/funds/flint-capital) — Series A
- Titanium — Series A
- Edison Investment Research — Series A