# Melorra

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/melorra

- Industry: Consumer Products
- Headquarters: Bangalore, India
- Website: www.melorra.com
- Total disclosed funding: $53M
- Latest round: Series E (Jun 20, 2024)
- Investors on record: 18

## About

Melorra, based in India, is a contemporary jewelry brand that focuses on online retailing of lightweight gold and diamond pieces, providing a diverse selection for modern customers.Founded in 2015 and headquartered in Bangalore, India, Melorra specializes in the online design and retail of lightweight jewelry. The company has secured a total of INR 734.57 mn in funding across 20 deals, with the latest being a Series D round led by Capitar, Stride Ventures, and Unity Small Finance Bank. The current company valuation is approximately INR 28,686.07 mn. Saroja Yeramilli serves as both the Founder and CEO, drawing on her expertise from previous entrepreneurial ventures.Melorra specializes in the design and online retail of lightweight gold and diamond jewelry, offering a diverse range of over 7,000 unique products including earrings, necklaces, rings, bracelets, and nose pins. Their collections are crafted with contemporary styles that cater to modern fashion sensibilities, targeting various occasions from work to casual outings. Operating primarily in the Indian market, Melorra also serves international customers through its online platform, emphasizing comfort and aesthetic appeal in its lightweight jewelry designs.In the most recent fiscal year, Melorra reported a revenue of INR 48,918,393.80 with an EBITDA of -INR 13,951,944.80. The company operates a direct-to-consumer model, allowing customers to purchase products priced from INR 10,335 to INR 38,121, with flexible purchasing options available to enhance customer engagement.Melorra plans to expand its product range by introducing new collections designed for upcoming seasons, focusing on fresh, innovative designs. The company is also targeting expansion into international markets, although specific regions and timelines have not been disclosed. Recent funding from Sarcha Advisors will support these initiatives, aimed at enhancing Melorra's market presence and product offerings. In January 2026, Senco Gold Limited, a portfolio company of Elevation Capital, agreed to acquire a 68% majority stake in Melorra for INR 680 million.

## Funding rounds

- Series E, Jun 20, 2024, $1.1M — Lightbox Ventures, NB Ventures, Patni Family Office, SHADOWS HOLDINGS PTE. LTD.
- Series D, Feb 1, 2023, $5.6M — Astarc Ventures, NB Ventures, ValueQuest, Valinco Investments Limited
- Series D, Apr 13, 2022, $12M — Capri Global Capital, Axis Asset Management Company, N+1 Capital, SRF Family Office
- Series C, Nov 19, 2020, $0.2M — Alteria Capital
- Series C, Sep 23, 2020, $11M — Symphony International Holdings, Lightbox Ventures, Alteria Capital, Burman Family Holdings, ByramJee Jeejeebhoy Family Office
- Series C, Oct 9, 2019, $10M — The Great Eastern Shipping Co. Ltd., Lightbox Ventures, Rainmaker Ventures, BlackSoil, Burman Family Holdings, ByramJee Jeejeebhoy Family Office
- Series B, May 26, 2017, $3M — Lightbox Ventures
- Series A, Sep 23, 2016, $1.5M — Lightbox Ventures
- Series A, Mar 7, 2016, $2M — Lightbox Ventures
- Seed, Jan 7, 2016, $5M — Lightbox Ventures
- Series A, May 27, 2015, $1.5M — Lightbox Ventures

## Investors

- Lightbox Ventures (https://capitalatlas.ai/funds/lightbox-ventures) — Series A, Seed, Series B, Series C, Series E
- The Great Eastern Shipping Co. Ltd. — Series C
- Rainmaker Ventures (https://capitalatlas.ai/funds/rainmaker-ventures) — Series C
- BlackSoil — Series C
- Burman Family Holdings — Series C
- ByramJee Jeejeebhoy Family Office — Series C
- Symphony International Holdings (https://capitalatlas.ai/funds/symphony-international-holdings) — Series C
- Alteria Capital (https://capitalatlas.ai/funds/alteria-capital) — Series C
- Capri Global Capital (https://capitalatlas.ai/funds/capri-global-capital) — Series D
- Axis Asset Management Company (https://capitalatlas.ai/funds/axis-asset-management-company) — Series D
- N+1 Capital — Series D
- SRF Family Office — Series D
- Astarc Ventures (https://capitalatlas.ai/funds/astarc-ventures) — Series D
- NB Ventures (https://capitalatlas.ai/funds/nb-ventures) — Series D, Series E
- ValueQuest (https://capitalatlas.ai/funds/valuequest) — Series D
- Valinco Investments Limited — Series D
- Patni Family Office — Series E
- SHADOWS HOLDINGS PTE. LTD. — Series E