# Melltoo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/melltoo

- Industry: Internet
- Headquarters: Dubai, United Arab Emirates
- Website: www.melltoo.com
- Total disclosed funding: $1.8M
- Latest round: Seed (Jan 23, 2017)
- Investors on record: 6

## About

Melltoo is a mobile marketplace that enables peer-to-peer trading, allowing users to buy and sell second-hand goods seamlessly through its user-friendly platform.Founded in 2013 and headquartered in Dubai, United Arab Emirates, Melltoo operates as a mobile marketplace facilitating peer-to-peer trading. The company has engaged in 6 deals and successfully raised a total of USD 1.00 mn through its latest Seed funding round on August 15, 2022, with notable investors including Middle East Venture Partners, Nomadic Capital, and RAED Ventures.Melltoo primarily operates as a mobile marketplace focused on peer-to-peer trading, enabling users to buy and sell second-hand goods through its platform. The core offering is a user-friendly mobile application that facilitates the listing of items, messaging between buyers and sellers, and secure payment processing. The platform targets environmentally conscious consumers by providing an efficient way to engage in local transactions, particularly appealing to urban dwellers. Melltoo has established a strong user base in the United Arab Emirates.Melltoo generates revenue through a commission-based structure, taking a percentage of each transaction facilitated through its platform. This direct-to-consumer model incentivizes sellers to price their items competitively while ensuring that Melltoo benefits from transaction volumes. The platform may also offer premium services for users, creating additional revenue streams while maintaining a vibrant marketplace.Melltoo plans to leverage its recent funding to expand its operations and broaden its business range. The company aims to introduce new features and products designed to further enhance user engagement and streamline the trading process. Additionally, Melltoo is targeting expansion into new geographic regions to increase its market presence. The funding will be instrumental in supporting these initiatives.

## Funding rounds

- Seed, Jan 23, 2017, $1M — Middle East Venture Partners, RAED Ventures, Nomadic Capital
- Seed, Jun 1, 2016, $0.6M — Middle East Venture Partners
- Seed, Mar 16, 2015, $0.2M — TURN8 Venture Capital, Womena, Dtec Ventures

## Investors

- TURN8 Venture Capital (https://capitalatlas.ai/funds/turn8-venture-capital) — Seed
- Womena (https://capitalatlas.ai/funds/womena) — Seed
- Dtec Ventures (https://capitalatlas.ai/funds/dtec-ventures) — Seed
- Middle East Venture Partners (https://capitalatlas.ai/funds/middle-east-venture-partners) — Seed
- RAED Ventures (https://capitalatlas.ai/funds/raed-ventures) — Seed
- Nomadic Capital — Seed