# Mellow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mellow

- Industry: Business Support Services
- Headquarters: Tokyo, Japan
- Website: www.mellow.jp
- Total disclosed funding: $7.5M
- Latest round: Series B (Jun 28, 2022)
- Investors on record: 10

## About

Based in Tokyo, Japan, and founded in 2016 and led by CEO Masayoshi Ishizawa, Mellow Inc. operates as a provides a variety of services, including a matching platform for food trucks and store locations, mobile apps for customers, and support for opening and managing food trucks. In January 2024, Mellow Inc. raised venture funding from Money Forward Venture Partners, SPARX Group, and Prime Partners.  

Mellow Inc. developed a matching platform, which connect food trucks with prime locations in urban areas. It provides a mobile application platform for iOS smartphone users, allowing customers to locate and engage with food trucks. The company assists new food truck operators with opening and managing their businesses. In addition, the firm provides marketing support to local economic growth through mobile food services and a platform for various vendors, including food trucks, to operate in high-traffic areas, offering a diverse range of products from freshly baked goods to books and general merchandise.

## Funding rounds

- Series B, Jun 28, 2022, $7.5M — Sompo Japan Insurance, Tokio Marine and Nichido Fire Insurance, SPARX Group, SBI Investment, Shimizu, Dentsu Ventures, Toyota Financial Services, Mitsubishi Estate, Tokyu Fudosan Holdings, Hakuhodo DY Ventures

## Investors

- Sompo Japan Insurance — Series B
- Tokio Marine and Nichido Fire Insurance — Series B
- SPARX Group (https://capitalatlas.ai/funds/sparx-group) — Series B
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series B
- Shimizu — Series B
- Dentsu Ventures (https://capitalatlas.ai/funds/dentsu-ventures) — Series B
- Toyota Financial Services — Series B
- Mitsubishi Estate — Series B
- Tokyu Fudosan Holdings — Series B
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series B