# Mejuri

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mejuri

- Industry: Consumer Products
- Headquarters: Toronto, Canada
- Website: www.mejuri.com
- Total disclosed funding: $28M
- Latest round: Series B (Apr 25, 2019)
- Investors on record: 6

## About

Mejuri Inc. is a Canadian direct-to-consumer jewelry brand offering a selection of fine jewelry designed for everyday wear, emphasizing accessibility and sustainability with a focus on empowering women.Founded in 2013 in Toronto, Canada by Majed Masad and Noura Sakkijha, Mejuri Inc. specializes in creating fine jewelry designed for daily wear. The company has undergone significant expansion since its inception and has secured a total of 3 deals, with the most recent funding round, Series B, completed in February 2022. Mejuri raised USD 23.00 mn in this round led by New Enterprise Associates, with participation from BDC Capital, DASH Ventures, and Felix Capital, among others. The company is headquartered in Toronto, reflecting its Canadian roots.Mejuri specializes in fine jewelry designed for everyday wear, offering a curated selection of products including rings, necklaces, earrings, and bracelets. The brand focuses on accessible luxury jewelry that encourages self-expression and empowerment for women. Mejuri operates as a direct-to-consumer brand, providing high-quality pieces to a global audience, including markets in North America, Australia, and the United Kingdom. Their commitment to sustainable practices is evident in their craftsmanship, addressing consumer demands for stylish yet ethical jewelry while fostering community engagement among customers.Mejuri's revenue model relies on direct sales to consumers through its online platform and physical retail locations. The company features a variety of jewelry products with flagship items such as the Anya Turquoise Beaded Bracelet and Sia Pendant Necklace. Each sale involves customers purchasing individual pieces at set prices, which contributes to a transparent business structure. Mejuri also offers a membership program called Mejuri+, granting members exclusive access to promotions and products, enhancing customer loyalty and creating recurring revenue streams. Through strategic pricing and a focus on quality, Mejuri effectively serves its clientele.Mejuri plans to expand its product line by launching new jewelry collections in the coming year, aiming to enhance its offerings and attract a broader customer base. The company is also targeting expansion into additional international markets, specifically aiming for growth in Europe and Asia by the end of 2023. The USD 23.00 mn raised in the most recent Series B funding round will support these initiatives, ensuring Mejuri can continue to innovate and meet the evolving needs of its customers.

## Funding rounds

- Series B, Apr 25, 2019, $23M — New Enterprise Associates, BDC Capital, Felix Capital, DASH Ventures, Incite Ventures
- Series A, Sep 4, 2018, $5M — BDC Capital, Real Ventures, Felix Capital, DASH Ventures, Incite Ventures

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Series A, Series B
- Real Ventures — Series A
- Felix Capital (https://capitalatlas.ai/funds/felix-capital) — Series A, Series B
- DASH Ventures (https://capitalatlas.ai/funds/dash-ventures) — Series A, Series B
- Incite Ventures (https://capitalatlas.ai/funds/incite-ventures) — Series A, Series B
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B