# Meiweishenghuo.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/meiweishenghuo-com

- Industry: Industrial Machinery
- Headquarters: Beijing, China
- Website: www.meiweishenghuo.com
- Total disclosed funding: $9M
- Latest round: Series A (Nov 3, 2017)
- Investors on record: 7

## About

Meiweishenghuo.com is a Chinese company focused on enhancing personal well-being through an array of lifestyle products, including health tools, nutritional supplements, and smart home devices designed for modern living.Founded in 2017, Meiweishenghuo.com operates out of Beijing, China, providing innovative solutions for health and lifestyle needs. The company has undergone strategic pivots in its business operations. It reached a significant milestone in March 2021 when it raised CNY 30.000 mn in a Series A funding round led by Jiyuan Capital, totaling CNY 30.000 mn raised to date.Meiweishenghuo specializes in offering a diverse range of products designed to enhance lifestyle convenience and personal well-being. Their core product offerings include a variety of health and wellness tools, nutritional supplements, and smart home devices aimed at improving daily living. These products are crafted to address specific needs, such as promoting a healthier lifestyle, enhancing productivity, and fostering a safer home environment. Targeting health-conscious consumers and technology enthusiasts, the company focuses on markets in North America and Southeast Asia, where there is a growing demand for innovative lifestyle solutions. The user base primarily consists of individuals seeking to optimize their health and comfort, as well as families looking for efficient home management tools.Meiweishenghuo generates revenue through a structured transaction model that encompasses direct-to-consumer sales and partnerships with various retailers. Typical transactions involve customers purchasing products directly from the company’s online store or through affiliate retail channels. Their offerings include flagship products such as premium nutritional supplements and advanced smart home devices, which are sold through subscription plans and one-time purchases. The pricing strategy reflects the quality and innovation of their products, catering to a mid-to-high-end market segment. Through these revenue streams, the company effectively leverages its product lineup to build customer loyalty and ensure repeat business.In March 2021, Meiweishenghuo.com announced the discontinuation of their operations. This decision appears to mark a significant shift in their business strategy, with no subsequent plans for new product launches or geographic expansion detailed beyond this point.

## Funding rounds

- Series A, Nov 3, 2017, $4.5M — ZhenFund, K2VC, MPC, Jiyuan Capital
- Series A, Oct 9, 2017, $4.5M — K2VC, Beijing Water Drop Mutual Insurance Technology Co., Ltd., MPC, Light-Up Capital, Falcon Ventures

## Investors

- K2VC (https://capitalatlas.ai/funds/k2vc) — Series A
- Beijing Water Drop Mutual Insurance Technology Co., Ltd. — Series A
- MPC — Series A
- Light-Up Capital — Series A
- Falcon Ventures — Series A
- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Series A
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series A