# MEISHIJ CO.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/meishij-co

- Industry: Food
- Headquarters: Beijing, China
- Website: www.meishi.cc
- Latest round: Series A (Jan 1, 2010)
- Investors on record: 1

## About

Established in 2007 and based in Beijing, China, MEISHIJ CO.,LTD. operates a recipe platform that provides gourmets introduction and recipe teaching via mobile application. The company was founded by Shao Zhuguang, who was inspired by a home-cooked dish of his girlfriend, aiming to build a bridge between delicious food and happiness. In January 2010, the company closed a round of series A funding.

The company offers a vast library of recipes and has transitioned into a community and e-commerce platform. The company provides users with a content-driven e-commerce experience, integrating product links related to the recipes featured on their platform. This allows users to easily purchase ingredients and kitchenware, enhancing the culinary experience.

The company generates revenue by providing a platform for culinary content and e-commerce, where users can purchase ingredients, kitchenware, and semi-finished products related to the recipes they explore.

## Funding rounds

- Series A, Jan 1, 2010 — SIG Asia Investment

## Investors

- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series A