# MeinProspekt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/meinprospekt

- Industry: Marketing/Advertising
- Headquarters: Munich, Germany
- Website: www.meinprospekt.de
- Total disclosed funding: $15M
- Latest round: Series B (Sep 9, 2011)
- Investors on record: 4

## About

MeinProspekt is a digital platform that aggregates promotional materials and advertisements from a variety of retailers, enhancing the shopping experience for consumers through its innovative mobile application.MeinProspekt operates as a digital solution that streamlines the promotional experience for consumers. The company was acquired by kaufDA in July 2014, marking a strategic shift in its operations. MeinProspekt is headquartered in Munich, Germany. The latest funding round was Series B, raising USD 14.42 mn with investors including High-Tech Gruenderfonds, Mountain Super Angel, and TheMediaLab GmbH & Co. The total amount raised by the company stands at USD 14.42 mn, with four recorded deals since inception.MeinProspekt primarily offers a digital platform that aggregates promotional materials, such as advertisements and catalogs, from various retailers. The core product is a mobile application that enables users to browse and access offers from a variety of leading brands and stores, including supermarkets, drugstores, and home improvement retailers. This application aims to streamline the shopping experience by replacing traditional paper catalogs with a user-friendly digital interface, allowing customers to quickly find deals and compare prices on items such as groceries, household goods, and electronics. MeinProspekt serves a broad customer base, including budget-conscious consumers seeking the best deals in cities across Germany, Austria, and Switzerland. The application is designed to cater to the growing demand for convenient, environmentally friendly shopping solutions, thus addressing the needs of modern consumers who prefer digital access to information.MeinProspekt's revenue model is primarily based on partnerships with retailers and brands that utilize the platform to promote their products and offers. Retailers pay fees for featuring their promotions within the app, thereby creating a mutually beneficial relationship where they gain visibility among potential customers. The app facilitates transactions by allowing users to view and access these promotional offers, which can lead to in-store purchases or direct online sales. Revenue generation is further supported by data analytics provided to partner retailers, which helps them optimize their marketing strategies based on consumer behavior patterns. The application operates on a straightforward model where retailers collaborate with MeinProspekt to enhance their promotional reach, thus ensuring a steady income stream from various retail segments.MeinProspekt is focused on enhancing its product offerings and expanding into new markets. The company is currently designing new features for its mobile application to improve user experience and engagement. Plans are underway to enter additional markets in Europe by 2025. The recent funding from the Series B round, amounting to USD 14.42 mn, will be utilized to support these initiatives and enhance marketing strategies to attract more retail partners. The company aims to leverage these enhancements to increase its user base and improve service delivery.

## Funding rounds

- Series B, Sep 9, 2011, $14M — High-Tech Gruenderfonds, Mountain Super Angel, TheMediaLab GmbH & Co
- Series A, Nov 17, 2010, $0.7M — High-Tech Gruenderfonds
- Seed, Jul 23, 2010 — Mountain Partners, Mountain Super Angel

## Investors

- Mountain Partners (https://capitalatlas.ai/funds/mountain-partners) — Seed
- Mountain Super Angel — Seed, Series B
- High-Tech Gruenderfonds (https://capitalatlas.ai/funds/high-tech-gruenderfonds) — Series A, Series B
- TheMediaLab GmbH & Co — Series B