# MEIDD

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/meidd

- Industry: Software
- Headquarters: Guangzhou, China
- Website: www.meidd.net
- Latest round: Series A (Feb 24, 2017)
- Investors on record: 4

## About

Based in China, MEIDD offers innovative management tools designed to enhance social retail experiences by connecting consumers with a curated selection of beauty and lifestyle products.MEIDD, established in 2014 in Guangzhou, China, operates a social retail platform focused on the beauty and lifestyle sector. The company has successfully secured a total of CNY 79.74 mn in funding primarily from Meitu, Inc., who acquired a 20.67% minority stake in December 2021. MEIDD has completed a total of 7 deals since its inception, demonstrating a consistent growth trajectory in its operations.??? (formerly known as ???) functions as a social retail platform that links consumers with a curated assortment of beauty and lifestyle products. This platform integrates e-commerce with social media features, allowing users to interact, share, and purchase products in a community-centric environment. MEIDD aims to fulfill the needs of discerning consumers, including individual shoppers and influencers within the beauty realm. Its services are accessible across various regions in China, capitalizing on the increasing demand for innovative retail solutions.MEIDD generates revenue through direct-to-consumer sales on its online platform, enabling customers to purchase beauty and lifestyle products directly while engaging with brands. The pricing strategy attracts a diverse audience, with potential revenue contributions from collaborations with retailers and wholesalers, further solidifying the company's financial stability in the beauty and lifestyle market.MEIDD plans to utilize the funds raised in December 2021 to accelerate its expansion into new markets and enhance its product offerings. The company is designing new products aimed at enhancing consumer experience and is focused on launching these innovations by the end of 2023. Additionally, MEIDD intends to grow its presence in emerging markets across Asia, leveraging its unique social retail model to capture new customer segments.

## Funding rounds

- Series A, Feb 24, 2017 — HUA Capital, Shenzhen Caimengxiang Investment Management, Kingkey Group
- Angel, Oct 30, 2014 — Beijing Dark Horse Exhibition Cci Capital

## Investors

- Beijing Dark Horse Exhibition Cci Capital (https://capitalatlas.ai/funds/beijing-dark-horse-exhibition-cci-capital) — Angel
- HUA Capital (https://capitalatlas.ai/funds/hua-capital) — Series A
- Shenzhen Caimengxiang Investment Management — Series A
- Kingkey Group — Series A