# MediaSpike

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mediaspike

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.mediaspike.com
- Total disclosed funding: $5.1M
- Latest round: Series A (Nov 6, 2013)
- Investors on record: 10

## About

MediaSpike is a company specializing in native advertising solutions for mobile and social applications, enhancing user engagement through seamless ad integration within applications.Founded in 2011 and headquartered in Mountain View, US, MediaSpike focuses on providing innovative advertising solutions for mobile platforms. The company has raised a total of USD 5.09 mn through two funding rounds, with the latest being a Series A round in November 2013, led by Presidio Partners and including notable investors such as Andreessen Horowitz and GV. The CEO of MediaSpike is Michael Speicher.MediaSpike specializes in native advertising solutions tailored for mobile and social applications, focusing on enhancing user engagement through seamless ad integration. Their core products include tools allowing developers and marketers to effectively monetize their applications while addressing challenges related to intrusive ad experiences. The client base spans industries such as gaming, entertainment, and e-commerce, primarily targeting app developers and brand marketers in North America and Europe, thereby optimizing user experience while maximizing ad effectiveness.MediaSpike generates revenue through a partnership model where app developers subscribe to their platform to access native advertising tools and services. This model supports ongoing transactions and allows clients to utilize various advertising formats and analytics features. The company’s flagship products are designed to provide customized ad experiences, driving revenue through direct consumer engagement and B2B collaborations, with a pricing structure catering to different client sizes.Following the USD 5.2 mn Series A funding round raised in November 2013, MediaSpike plans to further develop its product offerings and explore new geographic markets. Specific upcoming products and features are in design stages, with an emphasis on enhancing the existing platform to drive user engagement. The company aims to expand its presence in both North America and Europe, utilizing the recent funding to support these initiatives and to enhance product development timelines.

## Funding rounds

- Series A, Nov 6, 2013, $5.1M — Presidio Partners, GV, Andreessen Horowitz, 500 Global, Raptor Capital Management, Inspovation Ventures
- Seed, Aug 3, 2012 — Presidio Partners, GV, 500 Global, Hinge Capital, Raptor Capital Management, EchoVC Partners, HNK Ventures, Team Downey

## Investors

- Presidio Partners (https://capitalatlas.ai/funds/presidio-partners) — Seed, Series A
- GV (https://capitalatlas.ai/funds/gv) — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Hinge Capital (https://capitalatlas.ai/funds/hinge-capital) — Seed
- Raptor Capital Management (https://capitalatlas.ai/funds/raptor-capital-management) — Seed, Series A
- EchoVC Partners (https://capitalatlas.ai/funds/echovc-partners) — Seed
- HNK Ventures — Seed
- Team Downey — Seed
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A
- Inspovation Ventures (https://capitalatlas.ai/funds/inspovation-ventures) — Series A