# Mediasift

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mediasift

- Industry: Software
- Headquarters: Reading, UK
- Website: www.datasift.com
- Total disclosed funding: $58M
- Latest round: Series C (Dec 3, 2013)
- Investors on record: 7

## About

Mediasift Limited specializes in data analytics platforms that provide insights into social media and online content, enabling businesses to optimize their communication strategies and decision-making processes.Mediasift Limited, founded in 2007 and headquartered in Reading, UK, operates as a data analytics company focusing on social media insights. In March 2018, the company was acquired by Meltwater, though the financial terms of the transaction were not disclosed. The firm has completed 6 deals to date. The latest funding round raised USD 6.20 mn from Upfront Ventures, totaling USD 6.20 mn raised overall.  

The founder's background is not publicly documented, and there is no mention of previous businesses they may have founded.Mediasift Limited provides a robust suite of media intelligence tools that empower organizations to analyze and leverage social media data effectively. Their offerings include advanced data analytics, social media monitoring, and consumer insights, all driven by sophisticated AI algorithms to deliver actionable information. These services cater to a diverse clientele, including PR and marketing professionals, enabling them to track their impact and optimize engagement across various platforms worldwide.In the most recent fiscal year 2017, Mediasift Limited reported a revenue of USD 9,950,585.40, with an EBITDA of USD 3,852,413.10. The company operates under a subscription-based model, allowing clients access to its analytics tools and insights through tailored pricing plans.Following the acquisition by Meltwater, Mediasift Limited aims to enhance its product offerings, including the development of new analytics features and tools targeting specific industry needs. The company plans to expand its reach into emerging markets across Asia-Pacific and Latin America by the end of 2020. The recent funding of USD 6.20 mn will support these growth initiatives, particularly in product development and market expansion efforts.

## Funding rounds

- Series C, Dec 3, 2013, $30M — Insight Partners, Upfront, Northgate Capital, Scale Venture Partners, IA Ventures, Cendana Capital, Daher Capital
- Series B, Nov 12, 2012, $15M — Upfront, Northgate Capital, Scale Venture Partners, IA Ventures, Daher Capital
- Series A, May 2, 2012, $7.2M — Upfront, IA Ventures
- Series A, Jul 11, 2011, $6M — Upfront, IA Ventures

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Series A, Series B, Series C
- IA Ventures (https://capitalatlas.ai/funds/ia-ventures) — Series A, Series B, Series C
- Northgate Capital (https://capitalatlas.ai/funds/northgate-capital) — Series B, Series C
- Scale Venture Partners (https://capitalatlas.ai/funds/scale-venture-partners) — Series B, Series C
- Daher Capital — Series B, Series C
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series C
- Cendana Capital (https://capitalatlas.ai/funds/cendana-capital) — Series C