# MediaMath

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mediamath

- Industry: Software
- Headquarters: New York, US
- Website: www.mediamath.com
- Total disclosed funding: $89M
- Latest round: Series C (Jun 3, 2014)
- Investors on record: 7

## About

MediaMath, Inc., based in the US, specializes in programmatic advertising solutions that empower brands and agencies to create efficient omnichannel marketing campaigns through advanced technology integration.Founded in 2007, MediaMath, Inc. is headquartered in New York, US, and offers a platform for programmatic advertising solutions. The company has secured a total of USD 150.00 mn in funding over 13 deals, with the latest funding round being a Recapitalisation on June 30, 2023, led by Searchlight Capital Partners.MediaMath provides a comprehensive suite of programmatic advertising solutions designed for brands and agencies to execute effective omnichannel marketing campaigns. Its core offering, the MediaMath Platform, features advanced technologies for digital marketing, including attention-guaranteed video offerings and unique first-party data capabilities from Infillion. The platform serves various clients across multiple sectors, enhancing engagement through efficient advertising efforts. Additionally, MediaMath's Connected TV advertising solution enables brands to establish data-driven audience targeting across different screens.MediaMath's revenue model focuses on delivering value through subscription-based partnerships and direct transactions with clients, utilizing performance-based contracts linked to campaign success metrics. The company maintains transparency in its transaction structure, facilitating efficient media purchases across multiple channels while providing robust reporting and analytics capabilities tailored to each client's needs.In June 2023, MediaMath, Inc. filed for chapter 11 bankruptcy protection. The company aims to utilize recent funding for restructuring and exploring new product developments, although specific details on upcoming product launches and geographic expansion plans were not disclosed.

## Funding rounds

- Series C, Jun 3, 2014, $74M — Safeguard Scientifics, Catalyst, Spring Lake Equity Partners, Akamai Technologies, Inc., Observatory Capital Management
- Series B, Mar 8, 2011, $9M — Safeguard Scientifics, Catalyst, QED Investors, Rocket Internet SE
- Series B, Aug 5, 2009, $6.5M — Safeguard Scientifics, QED Investors, Rocket Internet SE
- Series A, Mar 5, 2008 — QED Investors

## Investors

- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Series A, Series B
- Safeguard Scientifics (https://capitalatlas.ai/funds/safeguard-scientifics) — Series B, Series C
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series B
- Catalyst (https://capitalatlas.ai/funds/catalyst) — Series B, Series C
- Spring Lake Equity Partners (https://capitalatlas.ai/funds/spring-lake-equity-partners) — Series C
- Akamai Technologies, Inc. — Series C
- Observatory Capital Management (https://capitalatlas.ai/funds/observatory-capital-management) — Series C