# Mediaforge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mediaforge

- Industry: Marketing/Advertising
- Headquarters: Salt Lake City, US
- Website: www.mediaforge.com
- Total disclosed funding: $1.5M
- Latest round: Series A (Jul 1, 2006)
- Investors on record: 2

## About

Mediaforge is a digital marketing company specializing in innovative affiliate marketing solutions that enhance consumer engagement and optimize advertising strategies across various digital channels.Mediaforge operates as a digital marketing firm, focusing on affiliate marketing services. In September 2012, Rakuten LinkShare acquired Mediaforge, but specific financial details were not disclosed. The company is headquartered in Salt Lake City, US. Mediaforge has attracted investment through a SERIES A funding round, raising a total of USD 1.5 mn, which included participation from Gazelle TechVentures and Prospector Equity Capital in the latest round.Mediaforge excels in providing affiliate marketing solutions, leveraging their Affiliate Intelligence platform. This platform connects advertisers, publishers, and consumers by utilizing advanced data analytics and artificial intelligence. Their services aim to maximize affiliate marketing effectiveness, including establishing valuable partnerships, optimizing marketing strategies, and enhancing consumer engagement in diverse sectors such as retail, travel, and finance.Mediaforge's revenue model is based on performance-driven partnerships within the affiliate marketing ecosystem. It generates income through commission-based agreements with advertisers and publishers, who receive compensation for successful referrals. The company's flagship Affiliate Intelligence platform supports this model by delivering analytics and strategic insights tailored to client needs, fostering growth and profitability across their network.Mediaforge plans to expand its product offerings and enhance its market reach through new services being developed for launch in the near future. The company aims to penetrate additional geographic regions, particularly in North America and Europe, by optimizing its marketing strategies and collaborating with more international partners. The recent SERIES A funding round of USD 1.5 mn will be utilized to support these initiatives and facilitate the company's growth trajectory following the acquisition by Rakuten LinkShare.

## Funding rounds

- Series A, Jul 1, 2006, $1.5M — Prospector Equity Capital, Gazelle TechVentures

## Investors

- Prospector Equity Capital (https://capitalatlas.ai/funds/prospector-equity-capital) — Series A
- Gazelle TechVentures (https://capitalatlas.ai/funds/gazelle-techventures) — Series A