# MediaCrossing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mediacrossing

- Industry: Internet
- Headquarters: Stamford, US
- Website: www.mediacrossing.com
- Total disclosed funding: $6M
- Latest round: Series A (Oct 25, 2013)
- Investors on record: 1

## About

MediaCrossing Inc. specializes in providing advanced media solutions, focusing on targeted advertising strategies that empower brands to reach their desired audiences effectively through innovative digital platforms.MediaCrossing Inc. operates as a media solutions provider specializing in targeted advertising. The company was acquired by Kubient, Inc. in November 2021, but further details about its operational changes following the acquisition are not specified. The company is headquartered in Stamford, US. Michael Kalman serves as both the CEO and founder, having a background that highlights his experience in media and technology. The total funding raised by MediaCrossing Inc. amounts to USD 0.55 mn, with the latest funding round recorded in November 2021.MediaCrossing Inc. offers a suite of media solutions focused on targeted advertising strategies across various digital platforms. Their services cater to businesses seeking to enhance their brand visibility and engage more effectively with target demographics. This includes innovative approaches to media buying and campaign management, ensuring clients can maximize their advertising investments.MediaCrossing Inc. generates revenue primarily through service fees associated with its media solutions and advertising services. The model is structured around B2B transactions, where clients pay for customized advertising solutions designed to optimize their outreach and engagement with potential customers.In light of the recent acquisition by Kubient, Inc. in November 2021, MediaCrossing Inc. is positioned to leverage Kubient's resources to enhance its product offerings and expand its market presence. Future strategies may include the development of new advertising products aimed at increasing client engagement, as well as targeted expansions into additional markets throughout North America and Europe.

## Funding rounds

- Series A, Oct 25, 2013, $6M — Connecticut Innovations

## Investors

- Connecticut Innovations (https://capitalatlas.ai/funds/connecticut-innovations) — Series A