# MediaBrains

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mediabrains

- Industry: Marketing/Advertising
- Headquarters: Naples, US
- Website: www.mediabrains.com
- Total disclosed funding: $14M
- Latest round: Series B (Mar 21, 2000)
- Investors on record: 4

## About

MediaBrains Inc. provides specialized B2B marketing solutions through an extensive network of trade directory sites, facilitating connections between buyers and essential information throughout the purchasing journey.MediaBrains Inc. focuses on B2B marketing solutions by leveraging a network of trade directory sites to connect buyers with critical resources. The company was founded by Joe Buckheit, who also serves as CEO and has experience with other ventures. MediaBrains is headquartered in Naples, US. In March 2000, the company raised USD 13.5 mn in Series B funding from investors including Advanta Partners, Communications Equity Associates, Plum Holdings, and TL Ventures, bringing the total amount raised to USD 13.5 mn.MediaBrains specializes in providing a comprehensive suite of B2B marketing solutions through its network of highly-specific trade directory sites. The core offerings include targeted marketing tools, directory listings, and reputation management services designed to connect B2B buyers with critical information, products, and services throughout the purchasing process. Key use cases addressed by their platform include enhancing visibility for sellers among motivated buyers, facilitating informed decision-making through detailed product information and insights, and generating leads that convert prospects into customers. MediaBrains serves a diverse clientele, including manufacturers, service providers, and trade associations, primarily targeting the North American market, but also extending its reach to European and Asian industries looking for specialized B2B connections.MediaBrains generates revenue through a structured model that combines subscription services, directory listings, and targeted marketing solutions for its clients. Clients typically engage in partnerships or subscriptions that provide access to the various marketing tools and directories offered by the company. The transactions involve businesses paying for enhanced visibility and lead generation through their listings, as well as utilizing analytical tools that deliver insights into audience behavior and engagement. Flagship offerings include directory listings that showcase businesses to a curated audience of B2B buyers, along with additional marketing services tailored to meet specific industry needs. Pricing structures are designed to cater to varying levels of service, ensuring a range of options for businesses of different sizes and market focuses.MediaBrains plans to utilize the recent Series B funding of USD 13.5 mn raised in March 2000 to enhance its product offerings and expand into new markets. The company is focused on developing new marketing tools and solutions that cater to the evolving needs of B2B clients. Additionally, MediaBrains aims to extend its reach into European and Asian markets by the end of 2023, reinforcing its commitment to connecting industries worldwide.

## Funding rounds

- Series B, Mar 21, 2000, $14M — TL Ventures, Communications Equity Associates, Plum Holdings, Advanta Partners

## Investors

- TL Ventures (https://capitalatlas.ai/funds/tl-ventures) — Series B
- Communications Equity Associates (https://capitalatlas.ai/funds/communications-equity-associates) — Series B
- Plum Holdings — Series B
- Advanta Partners — Series B