# MediaBank

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mediabank

- Industry: Software
- Headquarters: Chicago, US
- Website: www.mbxg.com
- Total disclosed funding: $30M
- Latest round: Series B (Apr 18, 2008)
- Investors on record: 1

## About

MediaBank is an advertising technology company that focuses on providing integrated solutions for managing omnichannel advertising efforts. It assists brands and agencies in streamlining their media processes and optimizing campaign performance.Founded in 2006 in Chicago, US, MediaBank specializes in advertising technology and has undergone a significant merger with Donovan Data Systems in September 2011, resulting in the establishment of MediaOcean LLC. The company was co-founded by Brad Keywell, Eric Lefkofsky, and Jordi Utiel, with Bill Wise serving as the CEO. MediaBank has successfully completed a total of three deals, with the latest funding round being a Series B round that raised USD 30.00 mn, all of which has been raised in total through this round.MediaBank's core offerings center around an integrated advertising infrastructure designed to streamline and enhance omnichannel advertising for its clients. The company provides a suite of independent, best-in-class tools that enable brands and agencies to consolidate their media and creative processes. These tools facilitate campaign management, allowing users to track performance metrics and optimize advertising strategies effectively. MediaBank’s products cater primarily to advertising agencies, media buyers, and brands across various sectors, including retail, automotive, and consumer goods. The company serves a global client base, with significant market penetration in North America, Europe, and parts of Asia, addressing the evolving needs of advertisers in an increasingly digital landscape.MediaBank generates revenue through a structured model that includes subscription services and partnerships with its clients. Clients engage in B2B transactions, where advertising agencies and brands utilize MediaBank’s platforms to manage their advertising campaigns. The revenue model involves annual subscriptions or licensing fees for access to its comprehensive tools and services, reflecting the scale and complexity of their advertising strategies. This transactional structure ensures that MediaBank remains a pivotal partner in optimizing advertising efforts for its diverse client base.MediaBank aims to introduce new products that enhance its advertising capabilities, although specific release dates are not detailed. The company is strategically targeting expansion into additional markets, particularly within Europe and Asia, by the end of 2023. The recent Series B funding of USD 30.00 mn will support these growth initiatives, particularly focusing on product development and market penetration following the 2011 merger with Donovan Data Systems.

## Funding rounds

- Series B, Apr 18, 2008, $30M — New Enterprise Associates

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B