# Media Planet

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/media-planet

- Industry: Marketing/Advertising
- Headquarters: Shanghai, China
- Website: www.core-charm.com
- Total disclosed funding: $0M
- Latest round: Seed (Oct 9, 2016)
- Investors on record: 1

## About

Media Planet is a technology solutions provider that enhances user experiences through innovative digital platforms tailored for various industries. They focus on improving operational efficiencies and customer engagement.Media Planet, founded in 2016 by Zhoulong Mu in Shanghai, China, specializes in technology solutions that enhance user experiences. The company has completed 4 deals, with its most recent funding round being an Angel round in September 2020, raising CNY 3.000 mn, which is the total amount raised to date.Core Charm specializes in innovative technology solutions designed to enhance user experiences across various sectors. Their flagship offerings focus on advanced digital platforms that integrate seamlessly with existing infrastructures, catering to industries such as healthcare, retail, and education. These products aim to address specific challenges such as improving operational efficiency, enhancing customer engagement, and streamlining communication processes. Core Charm targets a diverse clientele, including small to medium-sized enterprises and larger corporations looking to modernize their operations. Geographically, their products are primarily marketed in North America and Europe, where demand for digital transformation solutions continues to grow.Core Charm's revenue generation model is structured around a combination of direct sales and partnership agreements, positioning the company strategically within the B2B sector. Transactions typically involve clients subscribing to their software solutions, which may include tiered pricing plans based on the level of service required. For instance, enterprise clients might engage in a partnership that includes customized solutions tailored to their specific needs, while smaller businesses may opt for standard subscription packages. Revenue is further supplemented through ongoing support and maintenance services, ensuring a continuous relationship with clients. These structured transactions allow Core Charm to provide scalable solutions and foster long-term client retention.In September 2020, Media Planet raised CNY 3.000 mn in an Angel funding round from Zhongtong Express Co., Ltd. The company plans to utilize this funding to develop new products designed to meet the evolving demands of its clients. Additionally, Media Planet is targeting expansion into new markets, specifically looking to penetrate more deeply into North America and Europe by 2023, aiming to increase their market share and enhance their product offerings.

## Funding rounds

- Seed, Oct 9, 2016, $0M — PreIPO Capital Partners

## Investors

- PreIPO Capital Partners (https://capitalatlas.ai/funds/preipo-capital-partners) — Seed