# Media Armor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/media-armor

- Industry: Marketing/Advertising
- Headquarters: Boston, US
- Website: www.mediaarmor.com
- Total disclosed funding: $1.5M
- Latest round: Series A (Feb 10, 2012)
- Investors on record: 3

## About

Media Armor, Inc. specializes in innovative software solutions for process automation, data analysis, and customer relationship management, designed to enhance operational efficiency across various sectors including finance, healthcare, and retail.Founded in 2010 in Boston, US, Media Armor, Inc. focuses on developing software tools that improve operational workflows. The company received funding through a Series A round in March 2014, raising a total of USD 1.53 mn from investors including Greycroft Partners, Inovia Capital, and Neu Venture Capital. It has achieved three deals to date, with its most recent transaction occurring in March 2014 when Nomi, a portfolio company of several high-profile venture firms, acquired Media Armor for an undisclosed sum.The company’s primary offerings revolve around innovative solutions tailored for enhancing operational efficiency across various industries. Their flagship products include a suite of software tools designed for process automation, data analysis, and customer relationship management, which streamline workflows and improve productivity for businesses. These solutions cater primarily to sectors such as finance, healthcare, and retail, addressing specific challenges such as data management, compliance, and customer engagement. The products were launched incrementally over the past three years, beginning with their core automation platform, which gained traction among mid-sized enterprises in North America and Europe. The client base encompasses both established organizations and emerging startups, with users ranging from operations managers to C-suite executives who leverage these products to drive strategic growth.The company generates revenue through a structured model that includes subscription-based services and partnership programs. Clients typically engage with the company on a yearly basis, opting for tiered subscription plans that provide varying levels of access to its software solutions, technical support, and additional features. For instance, a standard subscription might include essential functionalities at a base rate, while premium tiers offer advanced analytics and customization options tailored to larger operations. Partnerships with industry leaders also contribute significantly to revenue, facilitating integrations that enhance the value proposition for users. The company’s anticipated revenue stream is bolstered by its trademarked products, which are positioned as essential tools for achieving operational excellence and maximizing return on investment for clients in competitive markets.In the near future, Media Armor, Inc. plans to introduce new software products aimed at further enhancing operational efficiency, with specific launches expected by the end of 2024. The company is also targeting expansion into new geographic markets, focusing on regions in Asia and South America by mid-2025. The recent funding from the Series A round will support these growth initiatives, particularly in product development and market entry strategies.

## Funding rounds

- Series A, Feb 10, 2012, $1.5M — Inovia Capital, Greycroft, Neu Venture Capital

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A
- Neu Venture Capital (https://capitalatlas.ai/funds/neu-venture-capital) — Series A