# Mecox Lane International Mail Order

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mecox-lane-international-mail-order

- Industry: Retail
- Headquarters: Shanghai, China
- Website: www.wm18.com
- Total disclosed funding: $30M
- Latest round: Seed (Jan 1, 1996)
- Investors on record: 1

## About

Based in Shanghai, China, and founded in 1996, Mecox Lane International Mail Order is a retail company mainly engaged in membership marketing, which was formerly known as MecoxLane. In 2016, it built a life home membership system that integrates consumers, sharers, and operators. In October 2010, it was listed on NASDAQ, with stock code MCOX. As of 2023, it has 41 employees with national senior public nutritionist certificates, as well as multiple professionals holding national senior beautician licenses and physician licenses. 

The company is committed to providing users with products and services related to health and beauty. The business mainly focuses on member marketing. Its brands include Zukio, LA CELLER, and Maxi Care.

In 2014, the company's operating profit was CNY 7.122 million and net profit was CNY -16.35 million.

## Funding rounds

- Seed, Jan 1, 1996, $30M — Warburg Pincus

## Investors

- Warburg Pincus (https://capitalatlas.ai/funds/warburg-pincus) — Seed