# Meatly.pet

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/meatly-pet

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.meatly.pet
- Total disclosed funding: $18M
- Latest round: Series A (May 6, 2026)
- Investors on record: 9

## About

Founded in 2022 by Owen Ensor (CEO) and Helder Cruz (CSO), Meatly operates from London, UK, and specializes in cultivated meat for pets, offering a unique process that utilizes cells from a single chicken egg. In May 2026, Meatly raised GBP 10.4 million in series A funding from co-led by Clean Growth Investment Management, Oyster Bay, and returning investor JamJar Investments with participation from returning investors Agronomics Limited and Pets at Home, Inc.

Meatly specializes in producing cultivated meat specifically designed for pets, setting itself apart from traditional meat sources. The company employs a unique process that involves taking cells from a single chicken egg, allowing for sustainable meat production without the need for animal slaughter. This product addresses the growing demand for nutritious and ethical pet food, catering to pet owners who are increasingly concerned about animal welfare and environmental sustainability. Currently, Meatly is selling small samples of its products, with the aim of expanding into various markets where pet ownership is high, particularly in regions with a focus on sustainable practices, such as parts of Europe and North America. The end users of Meatly's products are pet owners who seek alternatives to conventional pet food while ensuring their pets receive the real meat they crave.

The revenue structure of Meatly is centered around direct-to-consumer sales, facilitated through online channels. Customers can purchase the company's cultivated meat products in small sample sizes, which allows for initial market testing and consumer feedback. The transaction process is straightforward, with customers selecting their desired products and completing purchases through the company's website. As Meatly expands its product offerings, it is likely to explore various pricing strategies that reflect the premium nature of its cultivated meat, potentially involving subscription models for regular deliveries to pet owners. The focus is on developing a loyal customer base that appreciates the ethical and sustainable aspects of the product, ultimately leading to wider adoption and increased sales.

The company plans to use the May 2026 funding to build a 20,000-litre cultivated meat production facility in London expected to be Europe’s largest such site.

## Funding rounds

- Series A, May 6, 2026, $14M — Pets at Home Ltd, JamJar Investments, Oyster Bay, Clean Growth Investment Management, Agronomics Limited
- Series A, Aug 21, 2024 — Pets at Home, Inc., Butternut Box, Joyful Ventures
- Seed, Sep 5, 2022, $4.1M — Siddhi Capital, Agronomics Limited

## Investors

- Siddhi Capital (https://capitalatlas.ai/funds/siddhi-capital) — Seed
- Agronomics Limited (https://capitalatlas.ai/funds/agronomics-limited) — Seed, Series A
- Pets at Home, Inc. — Series A
- Butternut Box — Series A
- Joyful Ventures (https://capitalatlas.ai/funds/joyful-ventures) — Series A
- Pets at Home Ltd — Series A
- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Series A
- Oyster Bay (https://capitalatlas.ai/funds/oyster-bay) — Series A
- Clean Growth Investment Management (https://capitalatlas.ai/funds/clean-growth-investment-management) — Series A