# Measureful

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/measureful

- Industry: Software
- Headquarters: Portland, US
- Website: www.measureful.com
- Total disclosed funding: $0M
- Latest round: Seed (Mar 15, 2013)
- Investors on record: 1

## About

Measureful Analytics, Inc. delivers automated marketing reporting solutions that simplify the analytics process, enabling businesses to generate insightful reports quickly and efficiently.Measureful, founded in 2012 and headquartered in Portland, US, specializes in providing automated marketing reporting solutions. The company has undergone a significant transformation as it was acquired by Chirpify in June 2014, reflecting a pivotal moment in its business direction. It has successfully completed 4 deals since its inception, including the most recent deal in 2014. The founder's past entrepreneurial ventures are not publicly documented.Measureful Analytics, Inc. specializes in providing automated marketing reporting solutions designed to streamline the analytics process for businesses. Their core offerings include an intuitive platform that allows users to connect various marketing and advertising accounts within minutes. The platform features customizable report templates and a sophisticated internal algorithm that interprets and translates collected data into user-friendly reports. This functionality is particularly beneficial for marketing agencies, freelancers, and businesses looking to present data from diverse sources, such as Google Analytics and social media platforms. Measureful serves a wide range of clients, from emerging SaaS startups to established consumer brands across various sectors, and operates primarily in North America and Europe.Measureful generates revenue through a subscription-based model, allowing clients to access their suite of automated reporting tools. Clients subscribe to different pricing tiers based on their reporting needs and the number of accounts they wish to integrate. Transactions typically occur on a recurring basis, providing clients with continuous access to the platform and ongoing updates to their reporting capabilities. The company's flagship product includes advanced reporting features that enable users to create visually appealing and informative reports quickly. This value proposition attracts a diverse clientele, fostering long-term relationships while ensuring that businesses can efficiently manage their marketing analytics and reporting processes.In the future, Measureful aims to develop new products to enhance their reporting capabilities, although specific timelines for releases have not been disclosed. The company is also planning to expand into new markets, primarily targeting Europe for growth within the next few years. The proceeds from the Venture Debt funding round of USD 160,000 raised in June 2014 will support these initiatives, allowing Measureful to enhance its product offerings and expand its market presence.

## Funding rounds

- Seed, Mar 15, 2013, $0M — Portland Seed Fund

## Investors

- Portland Seed Fund (https://capitalatlas.ai/funds/portland-seed-fund) — Seed