# Meandu Australia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/meandu-australia-pty

- Industry: Travel & Leisure
- Headquarters: Sydney, Australia
- Website: www.meandu.com.au
- Total disclosed funding: $20M
- Latest round: Series C (Dec 1, 2022)
- Investors on record: 1

## About

Based in Australia, Meandu Australia Pty Limited is a technology firm specializing in hospitality solutions that streamline ordering, payment, and marketing processes for restaurants and venues in the food and beverage industry.Meandu Australia Pty Limited, founded in 2018, operates from Sydney, Australia, and has completed a total of 4 deals. The company focuses on developing technology solutions for the hospitality sector. In September 2023, Meandu merged with Mr Yum Trading Pty Ltd in an all-stock transaction, combining their efforts to enhance product innovation and expand internationally. The company’s founders include Andrei Miulescu, Kerry Osborn, Kim Teo, and Stevan Premutico, with Kim Teo and Katrina Barry currently serving as Co-CEOs. The latest investment was a Series C funding round led by Acorn Capital, raising a total of AUD 30.000 mn.me&u specializes in a suite of hospitality ordering, payment, and marketing tools that enhance customer engagement and streamline operations for venues in the food and beverage industry. The core offerings include mobile ordering and payments, QR code payments, staff upselling applications, and two-way ordering systems catering to various dining scenarios, such as food halls and casual dining settings. These tools aim to solve common challenges within the industry, such as increasing customer satisfaction, boosting repeat visits, and improving overall operational efficiency. The company serves a diverse client base, including over 6,000 bars, pubs, restaurants, and cafes across Australia, the United Kingdom, and the United States. By integrating with leading point of sale and operational systems, me&u facilitates seamless communication among different technological platforms, thus enhancing the user experience for both venue operators and their customers.The revenue model for me&u is structured around transaction-based services and subscription plans, primarily targeting hospitality businesses looking to optimize their operations and customer interactions. The firm generates income through its core offerings, such as the Order & Pay and Connect CRM systems, allowing venues to enhance their service offerings while benefiting from customer loyalty programs and promotional tools. In typical transactions, a venue subscribing to me&u’s services pays a fee to access the platform, which may include costs associated with payment processing and customer engagement features. Specific pricing plans for these products are structured to accommodate various sizes and types of establishments, ensuring that both small cafes and large restaurant chains can integrate these solutions. As a result, me&u plays a crucial role in helping its clients drive revenue growth and improve customer retention through innovative hospitality technologies.Following the merger in September 2023, Meandu plans to accelerate product innovation and expand its market presence. The company is focused on designing and launching new features within its existing platform, although specific release dates are not disclosed. In terms of market expansion, me&u aims to penetrate more regions beyond its current markets of Australia, the United Kingdom, and the United States, with plans to establish a stronger foothold in Europe by the end of 2024. The recent Series C funding of AUD 30.000 mn will support these initiatives, enabling the company to enhance its product offerings and facilitate a broader international rollout.

## Funding rounds

- Series C, Dec 1, 2022, $20M — Acorn Capital

## Investors

- Acorn Capital — Series C