# Me-Mover

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/me-mover-aps

- Industry: Transportation Services
- Headquarters: Copenhagen, Denmark
- Website: www.me-mover.com
- Total disclosed funding: $0.6M
- Latest round: Seed (May 9, 2012)
- Investors on record: 1

## About

Me-Mover ApS produces innovative fitness solutions that enhance physical health and rehabilitation through unique exercise equipment, catering to a diverse range of users from fitness enthusiasts to rehabilitation patients.Founded in Copenhagen, Denmark, Me-Mover ApS specializes in fitness equipment designed for dynamic exercise routines. The company has not undergone significant business pivots or changes. It has received Seed funding of USD 0.57 mn from Accelerace in May 2012, marking its only investment round. The founder’s background information is not available.Me-Mover specializes in innovative fitness solutions designed to enhance physical health and rehabilitation. The company’s core product offerings include two main models: the Me-Mover Fit, aimed at individuals seeking short, beginner-friendly workouts, and the Me-Mover Speed, which caters to fitness enthusiasts looking for more intense training experiences. These products utilize a unique three-wheel design that allows users to engage in a dynamic exercise routine resembling skiing, skating, and running. This versatility makes them suitable for a wide range of end users, including fitness enthusiasts, rehabilitation patients, and individuals with joint concerns who are unable to engage in traditional running or cycling. The company custom builds each order in Denmark, offering modifications upon request, and sells its products in various international markets, including the USA, Canada, Europe, and other global regions.The revenue structure of Me-Mover is primarily driven by direct-to-consumer sales and partnerships with retailers and distributors. Customers typically purchase the Me-Mover products outright, with options for customization to meet specific needs. The pricing strategy reflects the high-quality and innovative nature of the products, particularly for flagship models like the Me-Mover Speed, which features advanced specifications such as a hydraulic front brake and a GPS computer. Revenue is generated from both individual customers and B2B transactions, where businesses may seek to incorporate these fitness solutions into their offerings. The focus on direct sales coupled with retail partnerships allows for a streamlined transaction process, enhancing accessibility for users in the targeted markets. The company's EBITDA for the most recent year, 2023, is reported at USD -373,694.6.Me-Mover ApS aims to design and launch new products to enhance its market offerings, although specific product details and release dates are not disclosed. The company is also exploring expansion into new geographic markets, which have not been specified. The recent Seed funding of USD 0.57 mn will support these growth initiatives, although precise plans regarding the allocation of this funding have not been outlined.

## Funding rounds

- Seed, May 9, 2012, $0.6M — Accelerace

## Investors

- Accelerace (https://capitalatlas.ai/funds/accelerace) — Seed