# mDialog

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mdialog

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.mdialog.com
- Total disclosed funding: $5M
- Latest round: Series A (Sep 28, 2011)
- Investors on record: 1

## About

mDialog Corp specializes in providing advanced solutions for monetizing live and on-demand video content, offering video ad serving, analytics, and content management platforms tailored for digital media companies.Founded in 2005 in Toronto, Canada, mDialog Corp focuses on enabling content creators and distributors to monetize their video content effectively. The company has executed a total of 3 deals, with the most recent deal occurring on June 19, 2014. During this funding phase, mDialog raised USD 5.00 mn in a Series A round led by Relay Ventures, which corresponds to the total amount raised by the company. In June 2014, Google Inc. acquired mDialog for an undisclosed amount.mDialog offers a robust suite of solutions designed to enable content creators and distributors to monetize their live and on-demand video content effectively. The company's core offerings include advanced video ad serving, analytics, and content management platforms that facilitate seamless integration with existing workflows. By leveraging these tools, clients can optimize their advertising strategies, targeting specific demographics and maximizing revenue potential. The services cater primarily to publishers, broadcasters, and digital media companies, fostering a diverse client base in North America and expanding into select markets across Europe and Asia. mDialog is committed to enhancing user experience by providing comprehensive support and innovative solutions that address the unique challenges faced by content providers in a rapidly evolving digital landscape.mDialog generates revenue through a combination of service subscriptions and partnerships with content creators and distributors. This transactional structure allows clients to access mDialog’s suite of tools under various pricing models, aligning with their specific needs and scale. For instance, clients may engage in long-term subscriptions that provide them with ongoing access to the ad-serving platform and analytics services, thereby enabling them to track performance and optimize advertising strategies over time. The company’s flagship products facilitate direct interactions between content creators and their audiences, enhancing monetization opportunities through targeted advertising. Revenue is driven by these structured partnerships, which solidify mDialog's position within the competitive landscape of digital advertising solutions.mDialog aims to leverage its recent acquisition by Google Inc. to drive future growth and enhance its product offerings. The company is currently developing new tools designed to further streamline advertising processes for its clients, with plans to release these products in the upcoming year. Additionally, mDialog is targeting expansion into select markets in Europe and Asia by the end of 2025, utilizing the funding from its Series A round to support these initiatives and bolster its resources.

## Funding rounds

- Series A, Sep 28, 2011, $5M — Relay Ventures

## Investors

- Relay Ventures (https://capitalatlas.ai/funds/relay-ventures) — Series A