# MCaffeine

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mcaffeine

- Industry: Consumer Products
- Headquarters: Mumbai, India
- Website: www.mcaffeine.com
- Total disclosed funding: $35M
- Latest round: Series C (Mar 22, 2022)
- Investors on record: 15

## About

PEP Technologies Pvt. Ltd., based in India, operates mCaffeine, a pioneering brand that specializes in caffeinated skincare and haircare products. The company focuses on enhancing personal care with natural ingredients.Founded in 2015, PEP Technologies Pvt. Ltd. is headquartered in Mumbai, India. The company specializes in caffeinated personal care items and has successfully raised a total of INR 2.4 billion in its most recent funding round, Series C, in March 2022, led by Paragon Partners with participation from Sharrp Ventures, Singularity Investments, RP-SG Ventures, and Amicus Capital. The company has completed 6 significant deals since its inception, with a current valuation of INR 10,000 mn. Tarun Sharma and Vikas Lachhwani are the founders, with Tarun Sharma also serving as CEO.mCaffeine offers a wide range of caffeinated skincare and haircare products, including body scrubs, face serums, sunscreens, shampoos, conditioners, and body lotions. The brand emphasizes the use of natural ingredients like green tea and coffee to address various skin and hair concerns, appealing to health-conscious consumers, particularly young adults and millennials. Their products are marketed not only in India but also in select international territories, enhancing their market reach.In the most recent year, 2023, mCaffeine generated revenue of INR 25,574,849.2 with an EBITDA of INR -11,252,959.3. Their revenue model is primarily based on direct-to-consumer sales through online platforms, with promotional offers designed to encourage bulk purchases. The flagship products, such as the Daily Glow Green Tea Sunscreen and the 0.3% Retinol & Black Tea Complex Anti-Ageing Face Serum, are significant contributors to consumer interest and repeat purchases.Following its Series C funding round on March 29, 2022, PEP Technologies Pvt. Ltd. plans to utilize the INR 2.4 billion raised to expand its operations into approximately 12 countries, specifically targeting markets in the GCC region such as Saudi Arabia and the United Arab Emirates, with future expansion plans for Qatar, Bahrain, Oman, and Kuwait. The company is also in the process of developing new products to enhance its existing product lineup.

## Funding rounds

- Series C, Mar 22, 2022, $25M — Singularity AMC, Amicus Capital, Paragon Partners, Sharrp Ventures, Z47, RPSG Ventures, DSP HMK Holdings Pvt Ltd
- Series B, Sep 9, 2020, $7.8M — Amicus Capital, Anicut Capital, Telama Investments Private Limited, RPSG Ventures, Saphire Corporate Consultants Pvt Ltd., Minda Advisory LLP, EXCELLENT DEALCOM PRIVATE LIMITED
- Series A, Nov 12, 2018, $2.5M — IndigoEdge Management Consultancy, Merlin Securities, LVX, Telama Investments Private Limited, RPSG Ventures

## Investors

- IndigoEdge Management Consultancy — Series A
- Merlin Securities — Series A
- LVX (https://capitalatlas.ai/funds/lvx) — Series A
- Telama Investments Private Limited — Series A, Series B
- RPSG Ventures (https://capitalatlas.ai/funds/rpsg-ventures) — Series A, Series B, Series C
- Amicus Capital — Series B, Series C
- Anicut Capital (https://capitalatlas.ai/funds/anicut-capital) — Series B
- Saphire Corporate Consultants Pvt Ltd. — Series B
- Minda Advisory LLP — Series B
- EXCELLENT DEALCOM PRIVATE LIMITED — Series B
- Singularity AMC (https://capitalatlas.ai/funds/singularity-amc) — Series C
- Paragon Partners — Series C
- Sharrp Ventures — Series C
- Z47 (https://capitalatlas.ai/funds/z47) — Series C
- DSP HMK Holdings Pvt Ltd — Series C