# MBR Intentional Marketing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mbr-intentional-marketing

- Industry: Software
- Headquarters: Detroit, US
- Website: www.reachinfluence.com
- Total disclosed funding: $5M
- Latest round: Seed (Jan 7, 2015)
- Investors on record: 2

## About

MBR Intentional Marketing Inc. specializes in delivering innovative marketing solutions designed to enhance operational efficiency and productivity for its clients across various sectors, including healthcare and education.Founded in 2006 in Detroit, US, MBR Intentional Marketing Inc. focuses on providing tailored marketing services. In October 2017, the firm was acquired by Inmar, Inc., a portfolio company of ABRY Partners. The founder, Leila Boualam, has a history of driving innovation in marketing strategies. The company has successfully completed three deals to date, with the latest funding round being a Seed round in which they raised USD 5.00 mn, led by Vineyard Capital Group alongside Detroit Venture Partners.MBR Intentional Marketing Inc. offers a range of advanced technology tools and services that cater to the specific needs of its clients. Their products are designed to enhance operational workflows, allowing businesses to optimize resource allocation and streamline processes. They serve a diverse clientele, from small enterprises to large corporations, predominantly in the healthcare, education, and logistics sectors, marketing their solutions across North America and Europe.The company's revenue is generated through a structured transaction model, primarily via subscription-based services that grant clients ongoing access to their offerings. MBR Intentional Marketing Inc. also engages in strategic partnerships with retailers and wholesalers to broaden their market reach. Their pricing plans are competitive and reflect the value delivered to clients, although specific pricing details are not publicly disclosed. The revenue model focuses on fostering long-term relationships and consistent engagement with clients.MBR Intentional Marketing Inc. plans to expand its product offerings by designing new solutions set to launch in the upcoming year. The company aims to penetrate additional markets in Europe and Asia by 2025, leveraging the recent funding of USD 5.00 mn raised in October 2017 to support these initiatives. This funding will be allocated toward enhancing product development and marketing strategies to ensure successful entry into these new geographic regions.

## Funding rounds

- Seed, Jan 7, 2015, $5M — Detroit Venture Partners, Vineyard Capital Group

## Investors

- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Seed
- Vineyard Capital Group (https://capitalatlas.ai/funds/vineyard-capital-group) — Seed