# Mbaobao.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mbaobao-com

- Industry: Consumer Products
- Headquarters: Jiaxing, China
- Website: www.mbaobao.com
- Total disclosed funding: $62M
- Latest round: Series C (Jan 1, 2011)
- Investors on record: 5

## About

Mbaobao.com is an innovative fashion enterprise specializing in stylish bags and accessories, offering a wide range of products designed for urban women who value quality and aesthetic appeal.Founded in 2007 in Jiaxing, China, Mbaobao.com focuses on designing fashion-forward bags and accessories. The company has engaged in 5 significant deals, with its most recent funding round occurring on May 22, 2012. Mbaobao.com secured USD 30 mn in Series D funding, raising a total of USD 30 mn. The company is led by CEO Haifeng Ye, who has been instrumental in its growth since inception.Mbaobao specializes in a diverse range of fashion-forward bags and accessories, including elegant handbags, functional outdoor luggage, and trendy travel gear. Their product lines feature collections such as Alfa Artest, focusing on European and American styles that encapsulate urban life aesthetics; Gorbun, targeting urban fashion enthusiasts with its classic and versatile designs; and M Plus, aimed at young women who appreciate fantasy and romance in their styles. Additionally, the brand incorporates outdoor elements through its Xixabangma line, emphasizing light fashion and an active lifestyle. Mbaobao’s products are marketed to urban women across multiple geographical markets, including major cities in Asia, Europe, and North America, meeting the needs of fashion-conscious individuals seeking quality and stylish solutions for daily and travel use.Mbaobao generates revenue through direct sales of its fashion products to consumers and partnerships with retailers and wholesalers. The company employs a strategic retail model including flagship stores, e-commerce platforms, and collaborations with online marketplaces. Typical transactions involve consumers purchasing individual items, such as the brand's signature crocodile-patterned handbags or elegant shoulder bags, from both physical and online outlets. The pricing structure reflects a premium positioning in the market, aligning with the brand's reputation for quality and design, ensuring a steady revenue stream while fostering brand loyalty within the competitive fashion sector.Following a Series D funding round in May 2012, Mbaobao.com received USD 30 mn to support its future growth initiatives. The company plans to launch new product lines that blend functionality and style, catering to evolving consumer preferences. Mbaobao aims to expand its market presence into additional regions of Europe and North America by the end of 2023, targeting specific urban centers known for their fashion-forward consumers.

## Funding rounds

- Series C, Jan 1, 2011, $2M — ChinaEquity Group
- Series B, Nov 19, 2010, $15M — DCM, Legend Capital, Trustbridge Partners
- Series A, Apr 1, 2010, $45M — DCM, Legend Capital, Zero2IPO Ventures, Trustbridge Partners

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Series A, Series B
- Legend Capital — Series A, Series B
- Zero2IPO Ventures (https://capitalatlas.ai/funds/zero2ipo-ventures) — Series A
- Trustbridge Partners (https://capitalatlas.ai/funds/trustbridge-partners) — Series A, Series B
- ChinaEquity Group (https://capitalatlas.ai/funds/chinaequity-group) — Series C