# Maya Digital Health Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maya-digital-health-pte

- Industry: Healthcare IT
- Headquarters: Dhaka, Bangladesh
- Website: www.maya.com.bd
- Total disclosed funding: $2.2M
- Latest round: Seed (Feb 9, 2021)
- Investors on record: 2

## About

Maya Digital Health Pte. Ltd., based in Bangladesh, is a company specializing in natural personal care products, notably hair and skin care solutions, aimed at addressing common health and beauty concerns.Maya Digital Health Pte. Ltd. focuses on providing digital health solutions. Founded in 2011 in Dhaka, Bangladesh by Ivy Huq Russell, the company has raised a total of USD 2.2 mn through a SEED funding round in February 2021, with investment from Anchorless Bangladesh and The Osiris Group.MAYA specializes in a range of all-natural personal care products, focusing primarily on hair and skin care solutions. Their core offerings include a variety of hair oils, such as the All Natural Scalp and Hair Oil and Olive Oil, as well as Aloe Vera Gel, specifically formulated for sensitive and acne-prone skin. These products address common issues like hair fall, dryness, and skin irritation, catering primarily to individuals seeking natural remedies, particularly those with sensitive skin or specific hair types. The products are marketed and sold primarily in North America and select international markets, targeting health-conscious consumers who prioritize natural ingredients.The revenue model for MAYA is structured around direct-to-consumer sales via their online platform, where customers can purchase individual products or subscribe for regular deliveries. Pricing plans for flagship products like the All Natural Scalp and Hair Oil and Aloe Vera Gel are not disclosed, and the company competes in the natural personal care product space. Their direct sales strategy fosters a loyal customer base focused on high-quality, effective products, promoting repeat purchases.In February 2021, Maya Digital Health Pte. Ltd. raised USD 2.2 mn in Seed funding to further develop its offerings and expand into the Indian, Pakistani, Indonesian, and Middle Eastern markets. The firm plans to utilize this funding to enhance its product development and market reach, with Ivy Huq Russell continuing as CEO.

## Funding rounds

- Seed, Feb 9, 2021, $2.2M — The Osiris Group, Anchorless Bangladesh

## Investors

- The Osiris Group (https://capitalatlas.ai/funds/the-osiris-group) — Seed
- Anchorless Bangladesh (https://capitalatlas.ai/funds/anchorless-bangladesh) — Seed