# Maxymiser

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maxymiser

- Industry: Internet
- Headquarters: London, UK
- Website: www.maxymiser.com
- Total disclosed funding: $15M
- Latest round: Series B (Dec 30, 2011)
- Investors on record: 3

## About

Maxymiser is a digital optimization company that specializes in providing advanced customer experience solutions through data-driven insights and personalized marketing strategies.Maxymiser offers optimization platforms that enhance user engagement and conversion rates. Founded in London, UK, the company was acquired by Oracle Corp in August 2015 for undisclosed terms. The firm has conducted a total of 4 deals, with the most recent being a Series B funding round in which they raised GBP 7.710 mn, contributing to a current company valuation of GBP 29.681 mn. The founders' specific historical context is not available at this time.Maxymiser specializes in digital optimization solutions that help businesses improve customer engagement through targeted marketing strategies. Their services include A/B testing, multivariate testing, and personalization tools aimed at maximizing conversion rates and enhancing user experiences across various platforms and devices.In the most recent fiscal year of 2023, Maxymiser reported a revenue of GBP 307,688.70 with an EBITDA of GBP -1,258.90 for the same period, indicating challenges in operational profitability.Maxymiser plans to leverage its recent funding from the Series B round to innovate its product offerings and expand into international markets. The company aims to release new optimization tools by the end of 2024. Specific geographic targets for expansion include North America and Asia-Pacific, aligning with market demands and client needs. The funding will also support enhancements in technology to better serve its growing client base.

## Funding rounds

- Series B, Dec 30, 2011, $12M — Pentech Ventures, Patricia Industries
- Series A, Jan 20, 2009, $2.9M — Pentech Ventures, Scottish Enterprise

## Investors

- Pentech Ventures (https://capitalatlas.ai/funds/pentech-ventures) — Series A, Series B
- Scottish Enterprise (https://capitalatlas.ai/funds/scottish-enterprise) — Series A
- Patricia Industries (https://capitalatlas.ai/funds/patricia-industries) — Series B