# MaxPoint Interactive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maxpoint-interactive

- Industry: Software
- Headquarters: Morrisville, US
- Website: www.maxpoint.com
- Total disclosed funding: $15M
- Latest round: Series D (Dec 12, 2011)
- Investors on record: 2

## About

MaxPoint Interactive, Inc. is a digital marketing company that specializes in display advertising solutions, integrating consumer behavior with targeted marketing strategies to drive engagement and business results.Founded in 2006 and headquartered in Morrisville, US, MaxPoint Interactive, Inc. specializes in display advertising solutions. The company raised USD 78.4 mn through its IPO on March 5, 2015. It was later acquired by Valassis Communications in August 2017 for USD 95 mn, with Goldman Sachs and Deutsche Bank serving as bookrunners during its public listing. The firm has completed a total of 6 deals since its inception.MaxPoint Interactive provides display advertising solutions that leverage consumer browsing and purchasing insights for targeted marketing. Their offerings include dynamic creative advertising, which showcases relevant products and nearby store locations to enhance consumer engagement. The company employs data connectivity to optimize campaign performance and targets a wide range of sectors including retail and financial services.In 2016, MaxPoint Interactive generated revenue of USD 149.11 mn, with an EBITDA of USD -6.96 mn. The company's revenue model is focused on partnerships with various businesses, tailored advertising solutions, and subscription-based access to their advertising platforms.Following its IPO in March 2015, MaxPoint Interactive plans to enhance its product offerings and expand into new geographical markets. The recent funding will support initiatives aimed at developing new advertising technologies and entering additional markets. This strategy will include the release of innovative advertising solutions designed to strengthen client engagement and drive performance. The acquisition by Valassis Communications may also influence new growth strategies as they aim to leverage combined resources for broader market outreach.

## Funding rounds

- Series D, Dec 12, 2011, $3.8M — Trinity Ventures
- Series C, Mar 1, 2011, $8M — Trinity Ventures, Madrona Venture Group
- Series B, Jan 12, 2010, $3M — Trinity Ventures

## Investors

- Trinity Ventures (https://capitalatlas.ai/funds/trinity-ventures) — Series B, Series C, Series D
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series C