# Max Retail

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/max-retail

- Industry: Internet
- Headquarters: West Palm Beach, US
- Website: www.maxretail.com
- Total disclosed funding: $15M
- Latest round: Series A (Apr 12, 2024)
- Investors on record: 5

## About

Based in the US, SwapRetail, Inc. trading name under Max Retail is a platform founded in 2018 that focuses on helping brands and independent retailers sell unsold inventory. The company was co-founded by Melodie van der Baan (CEO), Morgan Hatin Bodstrom, and Damon Ciarelli. In April 2024, the firm raised USD 15 million in Series A funding led by investor Nosara Capital, with participation from other investors M13, Rethink Capital Partners, StandUp Ventures, and The Artemis Fund. 

The company offers an online platform that assists brands and independent retailers in selling unsold inventory in the retail sector. The firm's solution streamlines inventory management processes and provides businesses a platform to connect their unsold merchandise with a vast online and offline retailers network. For selling using the firm's platform sellers have to get qualified and after getting qualified they will be onboarded and have to list the products they want to sell.

The company offers a service for selling items across various categories such as apparel, accessories, footwear, and home decor. The service covers shipping, taxes, and customer service, and has a no-return policy.

The company plans to use the April 2024 funding to assist small retailers further and extend its market presence.

## Funding rounds

- Series A, Apr 12, 2024, $15M — Rethink Capital Partners, M13, StandUp Ventures, Nosara Capital, The Artemis Fund

## Investors

- Rethink Capital Partners (https://capitalatlas.ai/funds/rethink-capital-partners) — Series A
- M13 (https://capitalatlas.ai/funds/m13) — Series A
- StandUp Ventures (https://capitalatlas.ai/funds/standup-ventures) — Series A
- Nosara Capital (https://capitalatlas.ai/funds/nosara-capital) — Series A
- The Artemis Fund (https://capitalatlas.ai/funds/the-artemis-fund) — Series A