# MAX by AppLovin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/max-by-applovin

- Industry: Software
- Headquarters: San Francisco, US
- Website: https://www.applovin.com/max/
- Total disclosed funding: $3.5M
- Latest round: Seed (Apr 26, 2018)
- Investors on record: 3

## About

MAX by AppLovin is an innovative digital advertising platform that optimizes ad monetization for mobile app developers through AI-driven solutions, enhancing revenue potential and user engagement across diverse global markets.Founded in 2017, MAX by AppLovin operates as a digital advertising platform focusing on mobile app developers. The company was rebranded from MAX Advertising Systems, Inc. after its acquisition in September 2018. The acquisition involved Breakpoint Capital, Miniclip SA, and MobilityWare. Headquartered in San Francisco, US, the company was co-founded by Adam Foroughi and Andrew Karam, who have a background in technology and entrepreneurship. The company has completed 2 deals, with the latest round being a Seed round of funding in which it raised USD 3.50 mn, led by Breakpoint Capital.MAX by AppLovin specializes in digital advertising, offering a comprehensive suite of technologies to enhance ad monetization for mobile developers. Core to its offerings is the MAX platform, which employs AI tools for maximizing ad revenue through unified auctions and detailed analytics. The platform integrates with over 25 SDK networks and 20 in-app bidders, catering to a global client base. Additional products include Axon for user acquisition and AppDiscovery for targeting user demographics, aimed at increasing user engagement and lifetime value.The primary revenue stream for MAX by AppLovin arises from its MAX platform, which operates on a transactional basis through a revenue share model. This means app developers earn payouts directly linked to the income generated from ads within their applications. Clients utilize the MAX mediation platform to improve their ad monetization strategies, although specific pricing structures remain undisclosed. The focus on optimizing ad revenue through advanced solutions positions MAX as a significant player within the mobile advertising landscape, aiding profitability for users across various regions.MAX by AppLovin aims to expand its product offerings and market reach. Following its recent acquisition, the company is likely to explore new product developments and enhancements within the MAX platform, although specific new products and release dates have not been announced. The recent Seed funding of USD 3.50 mn will be employed to support these initiatives, focusing on innovation and market penetration. Additionally, the company is expected to target growth in regions including Europe and Asia to further broaden its client base and service offerings.

## Funding rounds

- Seed, Apr 26, 2018, $3.5M — Miniclip SA, Breakpoint Capital, MobilityWare

## Investors

- Miniclip SA — Seed
- Breakpoint Capital (https://capitalatlas.ai/funds/breakpoint-capital) — Seed
- MobilityWare — Seed