# Mawdoo3

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mawdoo3

- Industry: Internet
- Headquarters: Amman, Jordan
- Website: www.mawdoo3.com
- Total disclosed funding: $25M
- Latest round: Series B (May 27, 2019)
- Investors on record: 5

## About

Mawdoo3 Limited is a digital platform providing a wealth of knowledge across various sectors, emphasizing culinary arts, health, and wellness for Arabic-speaking audiences.Founded in 2010 in Amman, Jordan, Mawdoo3 Limited focuses on delivering extensive content that enhances knowledge in various fields. The company has raised USD 10 mn in its latest funding round, a SERIES B completed on May 27, 2019, which included investments from AdamTech Ventures, Endeavor Catalyst, Endure Capital, Equitrust, and Kingsway Capital. Mawdoo3 was established by Ahmad Qasim, Maen Maraqa, Mohammad Jaber, Sami Jamal, and Sami Rasekh, with Rami Al-Qawasmi serving as CEO.The company's core offerings focus on a comprehensive range of content and resources aimed at enhancing knowledge across various sectors, with a significant emphasis on culinary arts, self-care, health, and wellness. These products include detailed articles, recipes, and guides that serve to educate both individuals and families on topics such as cooking techniques, nutritional information, and personal grooming. The platform actively engages users by providing solutions that address everyday challenges, such as meal preparation and health management. The products are primarily targeted towards Arabic-speaking populations, serving users in multiple geographical markets including the Middle East, North Africa, and parts of Europe, thereby expanding its reach to a diverse client base that seeks culturally relevant information and practical advice.The company's revenue structure is established through a combination of advertising partnerships and potential subscription models aimed at premium content access. Transactions typically occur via partnerships with brands that align with the company’s content, allowing for strategic advertising placements that enhance user experience while generating revenue. While specific pricing plans for individual services are not disclosed, it is understood that the firm may offer differentiated access to content based on user engagement and subscription tiers. This structure facilitates a direct-to-consumer model where users can benefit from tailored content and sponsorship opportunities that resonate with their interests, thereby fostering a sustainable revenue stream through continuous user interaction and engagement.In May 2019, Mawdoo3 Limited raised USD 10 mn in SERIES B funding to support its strategic initiatives. The funding will be utilized to launch Ujeeb.com, a digital platform enabling Arab users to ask questions and receive detailed answers from experts, specialists, and individuals worldwide. This platform aims to enhance user engagement and knowledge sharing among Arabic-speaking populations. Mawdoo3 is targeting expansion into new markets across the Middle East, North Africa, and parts of Europe to reach a broader audience by leveraging its growing content offerings.

## Funding rounds

- Series B, May 27, 2019, $10M — NordCapital, Endeavor Catalyst, Endure Capital, Kingsway Capital, AdamTech Ventures
- Series B, Jul 30, 2018, $14M — Endure Capital, Kingsway Capital
- Series A, Aug 19, 2015, $1.5M — NordCapital

## Investors

- NordCapital (https://capitalatlas.ai/funds/nordcapital) — Series A, Series B
- Endure Capital (https://capitalatlas.ai/funds/endure-capital) — Series B
- Kingsway Capital (https://capitalatlas.ai/funds/kingsway-capital) — Series B
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series B
- AdamTech Ventures (https://capitalatlas.ai/funds/adamtech-ventures) — Series B