# Mavrck

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mavrck

- Industry: Marketing/Advertising
- Headquarters: Boston, US
- Website: www.mavrck.co
- Total disclosed funding: $7.6M
- Latest round: Series A (Nov 13, 2015)
- Investors on record: 3

## About

Mavrck LLC is a digital marketing company that specializes in influencer marketing solutions, linking brands with content creators to enhance their online presence and marketing strategies.Founded in 2011 and headquartered in Boston, US, Mavrck LLC operates as a standalone entity without known subsidiaries. The company focuses on influencer marketing and has undergone no significant pivots. Co-founded by Lyle Stevens, who also serves as CEO, the company has secured multiple funding rounds, with the latest being a GROWTH round in April 2022, raising USD 15 mn from Summit Partners. Overall, Mavrck has completed 9 deals with a total capital raised of USD 15 mn as of the most recent deal date.Mavrck LLC provides Later Influence™, a platform designed for influencer marketing that connects brands with content creators across various social media. The platform offers a comprehensive suite of tools including campaign management, influencer discovery, content scheduling, and performance analytics, aimed at optimizing marketing strategies. Serving a diverse clientele, Later Influence™ addresses the challenges brands face in influencer identification, collaboration management, and campaign impact measurement, primarily focusing on clients from retail and consumer goods sectors in North America and Europe.Revenue for Mavrck LLC is generated through subscription-based plans tailored to different business requirements. These plans include access to campaign management tools and influencer insights, facilitating efficient brand collaborations with content creators. The firm also engages in direct partnerships with larger enterprises for customized influencer marketing solutions, solidifying its role in the influencer marketing ecosystem through subscription fees.Following the GROWTH funding round in April 2022, where Mavrck LLC raised USD 15 mn, the company plans to utilize these funds to develop a new platform aimed at enhancing revenue generation for brands and creators. Mavrck LLC is also targeting expansion into new geographic markets, with specific plans in place for North America and Europe. The company aims to roll out these initiatives within the next 18 months, aligning with its strategy to leverage recent investments for growth.

## Funding rounds

- Series A, Nov 13, 2015, $5M — GrandBanks Capital, Kepha Partners
- Series A, Dec 17, 2014, $2.5M — GrandBanks Capital
- Seed, Nov 13, 2014, $0.1M — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- GrandBanks Capital (https://capitalatlas.ai/funds/grandbanks-capital) — Series A
- Kepha Partners (https://capitalatlas.ai/funds/kepha-partners) — Series A