# Mavely

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mavely

- Industry: Internet
- Headquarters: Chicago, US
- Website: www.joinmavely.com
- Total disclosed funding: $1M
- Latest round: Seed (Aug 21, 2019)
- Investors on record: 1

## About

MyFavoriteThings Inc. offers a unique Everyday Influencer Platform that empowers users to create and share shoppable SmartLinks, connecting audiences with relevant products from well-known brands.Founded in 2018 in Chicago, US, MyFavoriteThings Inc. operates as a platform for Everyday Influencers to monetize their social media presence. The founders, Evan Wray, Peggy O'Flaherty, and Sean O'Brien, have experience in building technology-driven solutions. The company has successfully closed 3 deals, with the latest being an Add-on Corporate Carve Out valued at USD 250.000 mn from Victory Square Media Inc. on January 3, 2025, bringing the total amount raised to USD 1.000 mn.MyFavoriteThings Inc. provides an Everyday Influencer Platform that facilitates the creation and sharing of shoppable SmartLinks. This innovative platform allows influencers to promote products from prominent brands, while enabling real-time tracking of clicks, sales, and commissions. Mavely caters to users across diverse audience sizes in the United States and Canada, empowering them to earn income through affiliate marketing and brand partnerships.The revenue model of MyFavoriteThings Inc. is primarily based on affiliate marketing and brand campaigns, allowing Everyday Influencers to earn commissions via SmartLinks. The platform promotes direct transactions between influencers and consumers, fostering a B2C structure. Influencers benefit from biweekly payouts, a 10% referral commission, and potential bonuses, offering financial transparency and a clear understanding of income growth.Following the acquisition by Victory Square Media Inc. on January 3, 2025, MyFavoriteThings Inc. is set to enhance its creator-driven marketing capabilities. The integration of Mavely’s extensive network and performance data will support the development of new product offerings aimed at expanding into additional markets. Specific plans for product launches and geographic expansions will follow this acquisition, indicating a strategic focus on increasing market penetration.

## Funding rounds

- Seed, Aug 21, 2019, $1M — PivotNorth Capital

## Investors

- PivotNorth Capital (https://capitalatlas.ai/funds/pivotnorth-capital) — Seed